Morse Hardware Company

Founded in 1884 by Robert I. Morse, The Morse Hardware Company is one of the oldest, continually operating family owned businesses in the Pacific Northwest.

The company began as a retail business with the slogan "Sell 'em Low, Send and Get More" and expanded into wholesale trade, becoming a major supplier to new businesses that served the region. Upon the death of Robert I. Morse in 1920, his eldest son, Cecil A. Morse, assumed the duties of the president and general manager of Morse Hardware. The company experienced significant growth during World War II and expanded into Alaska distribution. David Morse assumed the presidency in 1958. In 1960, the company disbanded the retail outlet and focused operations on wholesale distribution to business and heavy industry.

From the description of Morse Hardware Company Records, 1891-1999 1894-1967. (Western Washington University). WorldCat record id: 56141657

The Morse Hardware Company is one of the oldest mercantile businesses in the Northwest region and is also one of the oldest, continually operating family owned businesses in the area. The company was founded by Robert I. Morse, who sold his property in San Francisco and used the proceeds to purchase $3000 worth of hardware, paints, glass and other supplies and sailed for Bellingham Bay in 1884, determined to find a role in the booming economy of the Pacific Northwest .

Morse located his store near the waterfront at 1039 Elk St. and established his personal residence on the second floor. Initially, the store operated solely as a retail operation, but the success of the Morse merchandizing slogan "Sell 'em Low, Send and Get More" generated a loyal and growing customer base. As the business expanded Morse entered the wholesale trade as a supplier to the burgeoning number of crossroad establishments that served the growing population in the region.

The expansion of the railroad in the 1890's facilitated the shipment of supplies and merchandise and promoted additional growth in the business. The advent of World War I generated a demand for lumber and hardware for ship-building. The company supplied this endeavor and used the proceeds to expand into the Alaska cannery business, eventually becoming the dominant supplier of hardware and other supplies to this industry.

Upon the death of Robert I. Morse in 1920, his eldest son, Cecil A. Morse, assumed the duties of the president and general manager of Morse Hardware. Cecil held the company together during the Great Depression and although most employees accepted wage and salary reductions, the company managed to avoid any layoffs. Cecil's presidency also oversaw expansion in sales and marketing with sales territories and staff growing farther afield. World War II spurred an expansion of the industrial supply division of Morse Hardware as the company furnished shipyards with the supplies necessary to sustain the war effort. The company also purchased several new buildings adjacent to the original store to house a growing inventory.

After fifty-seven years in the business, Cecil Morse died in 1958 and David C. Morse, the youngest son of the founder, became president. David continued to expand distribution markets by making new inroads in Alaska and Oregon. In 1960, the store closed its individual retail outlet and focused operations on wholesale distribution to retail stores and heavy industry. The primary customer base became lumber yards, retail outlets, and home centers in western Washington, northern Oregon and Alaska. Industrial supply sales were complimented by the movement of the Mobil Oil Company refinery and the Intalco Aluminum Corporation in Whatcom County. Georgia Pacific and the Atlantic Richfield Co. also became Morse customers. In 1963, the company became a member of PRO Hardware, Inc. PRO was a voluntary international organization of wholesalers with several distributors located in the United States. The organization assisted wholesalers in developing and distributing merchandizing, marketing and promotional programs. Morse hardware successfully implemented the program through 50 of its dealers throughout western Washington and Alaska.

In 1975, Bob Morse, grandson of the original founder assumed the presidency. The final decades of the 20th Century witnessed significant change in business focus. In 1994, Morse Hardware Co. announced that it would cease supplying wholesale hardware goods to retailer stores and lay off 25 workers. And, in November of 1998, the company announced that it would sell its industrial supply division with operations in Bellingham and Tacoma to Stellar Industrial and Construction Supply. Stellar leased the original Morse Hardware site in Bellingham and Morse operations in Tacoma changed its name to Stellar. Prior to the sale, the Morse industrial division distributed nearly 12,000 items, including hand and power tools, cutting tools and abrasives, and mill and construction supplies. The sale allowed the company to focus on its core business, Morse Steel Service, which continues in successful operation in Bellingham. The warehouse building is a large tilt up concrete structure with two 55 foot bays served by seven overhead five and ten ton bridge cranes. The operation requires specialized machinery including a 5/8 inch shear, acetylene and plasma computerized cutting equipment, automatic saws, rebar bending machine, and an iron monger to fulfill diverse customer requirements. The product base is carbon steel, cut to all shapes and sizes, and utilized by fabricators, building constructors, and heavy industry.

The original building on State Street, houses the offices of the steel business. Morse Steel service also operates a similar, but smaller steel warehouse in Wenatchee.

From the guide to the Morse Hardware Company records, 1891-1999, (Western Washington University Heritage Resources)