Ford Marketing Corporation
Beginning in 1973, Ford Motor Company initiated a review of Ford and Lincoln-Mercury dealer services in an effort to create a customer service focused program that would also enhance dealer revenues. As part of this program, test markets and dealers were identified in Syracuse, New York and Tampa, Florida. The Model Service City program eventually incorporated dealer advertising programs, time studies, and personnel suggestions focusing on meeting the goals of the program.
From the description of Model Service City program records, 1973-1974. (The Henry Ford). WorldCat record id: 173491257
Archival Resources
| Role | Title | Holding Repository | |
|---|---|---|---|
| referencedIn | Briefs, 1928-1976 | Harvard Law School Library Langdell Hall Cambridge, MA 02138 | |
| creatorOf | Ford Marketing Corporation. Model Service City program records, 1973-1974. | The Henry Ford, Benson Ford Research Center |
Bibliographic and Digital Archival Resources
| Role | Title | Holding Repository |
|---|
Filters:
| Relation | Name | |
|---|---|---|
| associatedWith | Ford Motor Company | corporateBody |
| associatedWith | Judd, Orrin G. | person |
| Place Name | Admin Code | Country | |
|---|---|---|---|
| Florida--Tampa | |||
| New York--Syracuse |
| Subject |
|---|
| Automobile dealers |
| Automobile industry and trade |
| Automobile industry and trade |
| Automobiles |
| Automobiles |
| Dealer aids |
| Sales promotion |
| Occupation |
|---|
| Activity |
|---|
Corporate Body
Active 1973
Active 1974
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