Ford Marketing Corporation
Name Entries
corporateBody
Ford Marketing Corporation
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Name Components
Name :
Ford Marketing Corporation
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Exist Dates
Biographical History
Beginning in 1973, Ford Motor Company initiated a review of Ford and Lincoln-Mercury dealer services in an effort to create a customer service focused program that would also enhance dealer revenues. As part of this program, test markets and dealers were identified in Syracuse, New York and Tampa, Florida. The Model Service City program eventually incorporated dealer advertising programs, time studies, and personnel suggestions focusing on meeting the goals of the program.
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External Related CPF
https://viaf.org/viaf/155279043
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Languages Used
Subjects
Automobile dealers
Automobile industry and trade
Automobile industry and trade
Automobiles
Automobiles
Dealer aids
Sales promotion
Nationalities
Activities
Occupations
Legal Statuses
Places
Florida--Tampa
as recorded (not vetted)
AssociatedPlace
New York--Syracuse
as recorded (not vetted)
AssociatedPlace
Convention Declarations
<conventionDeclaration><citation>VIAF</citation></conventionDeclaration>