Bloede, Victor G.

Biographical notes:

1920 Jan. 31 Born Victor Gustav Bloede, Baltimore, Md. 1941 Graduated, University of Maryland 1943 1945 Army Air Force, promoted to rank of Captain 1950 Copywriter, Benton & Bowles 1955 Vice President, Benton & Bowles 1968 1974 President and Chief Executive Officer, Benton & Bowles 1971 1983 Chairman, Benton & Bowles 1973 Chairman, American Association of Advertising Agencies 1983 The Full Service Advertising Agency published Retired from Benton & Bowles 1999 Feb. 10 Died, Boca Raton, Fla.

Victor Bloede is said to be the first executive from the creative side of the advertising business to become the Chief Executive Officer of a major advertising agency. He is credited with building Maxwell House coffee, Crest toothpaste, Zest soap, Pampers diapers, and Charmin tissue into major brands. Bloede also served on the Board and the Advisory Committee of the Professional Golfers Association (PGA).

From the guide to the Victor G. Bloede Papers, 1952-1983 and undated, (David M. Rubenstein Rare Book & Manuscript Library, Duke University)

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