University of Alabama at Birmingham. Office of Public Relations and Marketing.
History notes:
The Office of Public Relations and Marketing was created in 1990, but its origins may be traced to the 1960s. Fred Woodress was responsible for public relations activities from 1964 to 1969 as an assistant to vice president Joseph F. Volker. During this same period, Gloria Goldstein-Howton provided support for public relations activities for the Medical Center deans. In 1969, Dr. Volker reorganized public relations activities at UAB and created the Office of Public Affairs. Ms. Goldstein-Howton served as director of this office. Its successors included the Office of Institutional Relations (1978), Office of University Relations (1980), and the current Office of Public Relations and Marketing (1990). Ms. Goldstein-Howton served as director until 1990 when Mike Ellis succeeded her. He was given additional responsibilities over marketing activities, WBHM radio, UAB Report, and Creative Services. Like its predecessors, Public Relations and Marketing was responsible for informing the public and the news media about the people, events, and activities of the UAB community.
From the description of Photographs 1967-1989. (Mervyn H. Sterne Library - UAB). WorldCat record id: 31025729
The Office of Public Relations and Marketing was created in 1990, but its origin may be traced to the 1960s. During the 1960s, Fred Woodress served as assistant to the vice president for health affairs for public relations. He was often assisted in his public relations responsibilities by Gloria Goldstein-Howton who served primarily as assistant to the Medical Center deans. In 1969, Fred Woodress left UAB, and Dr. Joseph F. Volker reorganized Medical Center public relations activities at UAB. He named Gloria Goldstein-Howton as the director of the Office of Public Affairs. She was charged with centrally administering all public relations activities at UAB. The Office of Public Affairs became the Office of Institutional Relations in 1978, the Office of University Relations in 1980, and finally the Office of Public Relations and Marketing in 1990. Ms. Goldstein-Howton retired in 1989 and was succeeded in 1990 by Mike Ellis. The Office currently oversees the Office of Media Relations, Creative Services, UAB Report, and Marketing.
From the description of Directors' Administrative Files 1964-1990. (Mervyn H. Sterne Library - UAB). WorldCat record id: 31252306
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Subjects:
- Universities and colleges
- Hospitals
- Medical centers
- Press conferences
- Press releases
- Public relations personnel
Occupations:
Places:
- Alabama--Birmingham (as recorded)
