Window Shop (Cambridge, Mass.)
Variant namesHistory notes:
The Window Shop (WS) opened in a second floor room of 37 Church Street, Cambridge, Mass., on May 2, 1939, taking its name from the room's large window. Created by a small group of women wanting to help the many refugees fleeing Europe, the WS began as a market where refugees could sell their products. It grew from a small consignment operation into a profitable dress and gift shop, which for a time helped support the many employees of its restaurant and bakery. Throughout its almost half-century of existence, the WS experienced many difficulties and challenges, but, with the commitment, hard work and economic resources of supporters inside and outside the organization, was able to survive and fulfill its objective "to relieve and assist the poor and needy, including refugees from other countries."
Among the many board members instrumental in the early development and survival of the WS were Elizabeth (Cope) Aub, Marion Bever, Walter Bieringer, Alice (DeNormandie) Cope, Frances Fremont-Smith, Bessie (Mrs. Howard Mumford) Jones, Margaret Earhart Smith, Elsa (Brändström) Ulich, Frank Vorenberg, and Sally (Mrs. Wolfe) Wolfinsohn.
The early refugees were well educated but had little practical experience. Many were professionals or scholars, unable to obtain work in their own areas of expertise without extensive retraining. The WS created jobs and provided training for hundreds of individuals as salesclerks, dressmakers, bakers, cooks, dishwashers, waitresses, etc. The shop moved to 102 Mt. Auburn Street in November 1939, and opened a tea room and pastry shop (sometimes called the coffeehouse and bakeshop). Within a year, it began serving lunch. Generous donations from individuals, and from the New England Christian Committee for Refugees (NECCR), helped keep the organization afloat during its first year.
Incorporated in March 1941, the shop was described by board member Alice Cope in a letter to president Margaret Earhart Smith in May:
We are...an organisation to aid refugees by giving them a central place through which to market their goods and by training them in various skills in order that they may go out into the community to support themselves....We believe that idealism can be combined with efficiency. We believe that this project for refugees is a perfect place through which to show the community at large that Jews and non-Jews can work harmoniously together.
In order to carry out our purpose we maintain the Window Shop, divided into the Gift Shop where we sell clothing, china, gifts, etc. made by refugees; and the Food Shop where meals are served and where Viennese cakes, cookies, and breads are sold.
Proceeds were used to pay salaries of employees, most of whom were refugees. In 1942, the restaurant added dinner hours, serving only European dishes. During the early 1940s, the WS became one of the first businesses in Cambridge to hire African Americans, many of whom had migrated from the South. Throughout its existence, there were philosophical differences among its supporters about the relationship of profits to charitable assistance, temporary aid versus permanent employment, and whether the WS had outlived its usefulness. Elizabeth Aub (president, 1954-1964), for instance, believed that the primary purpose was to provide employment, not to maximize profits at employees' expense. Some employees eventually moved on to other jobs; some stayed at the WS their entire working lives.
Jobs and hours were tailored to the individual's needs, not the shop's. The board, striving to be a progressive employer, was concerned with working conditions and wages and provided benefits not required by law. At times, as many as seventy people were working in some capacity for the WS. The shop was fortunate to have dedicated board members, a loyal clientele, and two talented managers: Mary Mohrer, who oversaw the dress and gift shop, and Alice Perutz Broch, manager of the kitchen and bakery. The WS also provided scholarships to children of employees, and emergency assistance funds.
To further aid the refugees' acculturation and adjustment to America, board member Frances Fremont-Smith organized Friendship House in January 1942. Part of each week the restaurant was converted into a club room where refugees could attend lectures, have refreshments, sing, use a lending library, and get information about concerts and other events. Envisioned as a place where refugees and Americans would socialize, Friendship House closed after a year, out of funds, unable to attract many Americans, and as the refugees' need for such a place decreased. The WS also cooperated with the NECCR, which operated refugee guest houses in Medford and Cambridge (see #268).
Lack of space was a recurring problem. The WS moved for the last time in March 1947, to the Cock Horse Inn at 56 Brattle Street. The historic inn had been built in 1811 for Torrey Hancock, owner of the smithy next door made famous in Henry Wadsworth Longfellow's "The Village Blacksmith." At times, the restaurant served 8,000 customers a day in relatively small quarters.
The restaurant experienced declining income during the late 1960s, and though it tried reorganizing with a new manager (1970), and replacing the restaurant with a Viennese cafe (1971), by 1972 the board reluctantly decided to liquidate the business and sell the property to the Cambridge Center for Adult Education (CCAE). The CCAE has continued to operate the bakery/cafe as The Blacksmith House, and retained some WS employees.
Early on, financial assistance was provided to refugees and their families for education, retraining, housing, furnishings, medical care, etc. In 1943 the shop started an assistance fund with proceeds from the sale of donated linens by a Bavarian craftsman. These funds were eventually augmented with private donations. In 1948, the fund was renamed for Elsa Brändström Ulich, called the "Swedish Angel of Siberia" for her World War I work, and president of the WS from 1942 until her death. The same year, the WS began an annual appeal for donations to the fund.
By 1964, applicants for scholarship aid had increased, while those seeking emergency assistance funds had decreased. In addition to outright grants and interest-free loans, the WS provided counseling and referral to other social agencies or scholarships. The scholarship fund was the only one in the Boston area for foreign students, WS aid often preventing a student from dropping out.
Changing world conditions led to changes in the refugee population of Cambridge. The refugees and displaced persons from Europe following World War II were joined by refugees from Hungary (1956), Cuba (1962), Ethiopia, Iran, Vietnam, the Soviet Union, and elsewhere. Many sought supplementary scholarships. Most recipients were young college students, but many were older, with children or parents to support. They needed language skills, education to pass professional qualifying exams, or retraining. After closing the shop and restaurant in 1972, the board renamed the fund The Window Shop, Inc. Scholarship Fund (WSSF) and continued providing tuition grants and loans to "new Americans."
By 1987, the board decided that the WS had outlived its usefulness, and that its work could be carried on by other institutions in the Boston area. The WS dissolved, leaving its Fund name and some assets to Northeastern University for the benefit of refugee students. Some funds were to be distributed to former employees, some were earmarked for processing these records, and some for preparation of a history. The bulk of the assets went to The Boston Foundation for programs to assist refugees and foreign-born residents.
The following is a brief chronological summary.
From the guide to the Records, 1939-1992, (Schlesinger Library, Radcliffe Institute)
In 1939, four women opened the Window Shop at 37 Church Street with a combined sum of 65 dollars to aid immigrants fleeing German-occupied Europe who needed jobs, housing, and English education. At first, the Shop served as a consignment shop where immigrant women could sell their handicrafts and homemade baked goods, but after moving to 102 Mt. Auburn Street in November 1939, it was able to open a tea room and pastry shop, and within a year, was serving lunch. It would also eventually contain a dress and gift shop.
Shop revenue was used to pay employees, who were mostly immigrants or refugees. During the 1940s, the Shop became one of the first businesses in Cambridge to hire African-Americans. The Window Shop created jobs for and trained hundreds of people in various skills, such as salesclerks, dressmakers, bakers, etc. Employee schedules were based on their own needs and availability, and not at the whim of the Shop. The Shop was also concerned with working conditions, wages, and providing benefits not required by law, which made it a progressive employer for the time. The Window Shop also was funded in part by, and cooperated with, the New England Christian Committee for Refugees (NECCR).
In addition to providing a space for immigrants to work and make money, The Window Shop also provided scholarships to children of employees and emergency assistance funds.
In January of 1942, Frances Fremont-Smith (wife of Frank Fremont-Smith), opened a Friendship House, where immigrants and refugees could attend lectures, sing, check out books from a lending library, and get information about other events around town one day a week, while enjoying refreshments. However, due to lack of funding, the Friendship House closed after a year of operation.
Due to lack of space, The Window Shop relocated, for the last time, to 56 Brattle Street in 1947. The new building, constructed in 1811 for Torrey Hancock, had previously been the Cock Horse Inn, Dexter Pratt's Blacksmith Shop (made famous by the Henry Wadsworth Longfellow poem "The Village Blacksmith"), and after The Window Shop sold it in 1972, it was the Hi-Rise Bakery and then the Cambridge Center for Adult Education.
The Window Shop restaurant would, at times, serve around 8,000 customers a day, but by the late 1960s, patron usage declined, and despite rebranding the Shop restaurant with a new manager and a Viennese Cafe, The Window Shop had to sell out and close in 1972. After closure, The Window Shop changed its name to The Window Shop, Inc. Scholarship Fund, which was incorporated in 1942, and it continued to offer scholarships to "new Americans" until 1987.
In 1987, The Window Shop Inc., Scholarship Fund dissolved, with board members deciding that it outlived its usefulness and deeming that other Cambridge institutions could carry out their work. After dissolution, the Fund left its name and some assets to Northeastern University to give to refugee students. Other funds were given to former employees, some were designated for the processing of their archival materials at the Schlesinger Library, and some for a future history written on The Window Shop. The majority of the assets, however, went to The Boston Foundation to assist with refugees and foreign-born residents.
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Subjects:
- United States
- Advertising
- African Americans
- Americanization
- Buildings
- Business enterprises
- Charities
- Employee assistance programs
- Employee fringe benefit
- Students, Foreign
- Fund raising
- Gift shops
- Immigrants
- Nonprofit organizations
- Old age pensions
- Personnel management
- Political refugees
- Refugees
- Restaurants
- Scholarships
- Social service
- Social service finance
- Social work with immigrants
- Specialty stores
- Student aid
- Volunteers
- World War, 1939-1945
Occupations:
Places:
- Cambridge (Mass.) (as recorded)
- United States (as recorded)
- Cambridge, MA, US
- Cambridge, MA, US
- Cambridge, MA, US