Arnold, Maxwell

Dates:
Active 1959
Active 1960

Biographical notes:

Maxwell ("Bud") Arnold was a member of the San Francisco advertising agency, Guild, Basrom & Bonfigli, Inc., that handled the campaign publicity. The firm began in 1948 and in 1965 was bought out by a New York agency. The client for the campaign publicity was the Democratic National Committee. It was the first time television was used in a presidential campaign. Arnold was the principal script writer.

From the description of John F. Kennedy Presidential campaign materials, 1959-1960. (Unknown). WorldCat record id: 122546431

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Subjects:

  • Advertising
  • Elections
  • Presidents
  • Television advertising

Occupations:

  • Collector

Places:

  • United States (as recorded)

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