Charles W. Hoyt Company.

Dates:
Active 1894
Active 1973

Biographical notes:

Advertising agency originally opened in New Haven, Conn. The agency later moved to New York City.

From the description of Charles W. Hoyt Company records, 1894-1973. (Duke University Library). WorldCat record id: 43738663

1862 Born 1889 1891 Traveling salesman throughout New England 1891 1894 Attended Yale University; graduated with a degree in mechanical engineering 1894 1899 Traveling salesman for his father's wholesale company 1899 1904 Secretary and treasurer of a large wholesale firm selling to grocery and general store trade 1903 1928 Ran a small mail order stationery business, the George B. Woolson Co., selling Woolson Economy Expense Books 1904 Became manager of the New Haven branch of Armour and Company 1904 1909 General superintendent of the Southern New England Division of Armour and Company 1909 Apr. Opened the Charles W. Hoyt Advertising Agency in New Haven, Conn. 1910 Hoyt Agency opened branch office in New York run by C.B. Donovan 1913 1918 Published Scientific Sales Management 1913 Traveled with wife Effie Smith Hoyt to Europe 1914 Hoyt Family moved to Garden City, N.Y. Hoyt Agency incorporated as Hoyt Service, Inc. Hoyt registered the phrase Planned Advertising and began to sell plans for $1000 1916 June Became Charter member of the New York Sales Managers' Club 1923 Hoyt Service, Inc. changed its name to Charles W. Hoyt Company, Inc. 1924 July 1924 Oct. Traveled with Effie, along with sons Winthrop and Everett Hoyt, to England for the International Meeting of the Advertising Clubs of the World 1928 Sept. 16 Killed in a riding accident Winthrop and Everett Red Hoyt took over the agency, with Winthrop as President and Everett as Secretary; Ralph Talley became Chairman of the Board 1963 Jan. 23 Effie Smith Hoyt died 1900 Dec. 2 Born to Charles W. and Effie Smith Hoyt in New Haven, Conn. 1918 1922 Attended Yale University, where he worked on the Yale News 1922 1924 Employed with the American Agriculturist 1924 1925 Employed with W.S. Crawford, Ltd., advertising agency, London, England 1925 Joined the Charles W. Hoyt Company, Inc. 1928 Took over the Hoyt Company as president following the death of Charles W. Hoyt 1942 Resigned as President of agency to serve in World War II as an intelligence officer with the US Army Air Force 1946 Rejoined the Charles W. Hoyt Company, Inc. and was elected Chairman of the Board 1949 Feb. 5 Married Lyn Chappel in Darien, Conn. 1953 1954 Served as Secretary-Treasurer of the American Association of Advertising Agencies 1989 Sept. 9 Died 1905 Born to Charles W. and Effie Smith Hoyt in New Haven, Conn. 1923 1927 Attended Yale University; graduated with a BA 1927 Worked in the Springfield, Mass. office of the Charles W. Hoyt Company, Inc. 1928 Sept. 16 Became secretary of the Hoyt Company following the death of Charles W. Hoyt 1942 Named President of Charles W. Hoyt Company, Inc. 1909 Apr. The Charles W. Hoyt Advertising Agency opened in New Haven, Conn. 1910 Hoyt Agency opened branch office in New York run by C.B. Donovan 1914 Hoyt Agency headquarters moved from New Haven, Conn. to New York, N.Y. and agency incorporated as Hoyt Service, Inc. Hoyt registered the phrase Planned Advertising and began to sell plans for $1000 1923 Hoyt Service, Inc. changed its name to Charles W. Hoyt Company, Inc. 1928 Sept. 16 Following the death of Charles W. Hoyt, Winthrop and Everett Red Hoyt took over the agency, with Winthrop as President and Everett as Secretary; Ralph Talley became Chairman of the Board 1929 Agency discontinued selling plans and adopted a more conventional style of advertising 1965 Charles W. Hoyt Company, Inc. was sold to Rumrill Agency and became the Rumrill-Hoyt Agency. Later Rumrill-Hoyt was absorbed into the Saatchi and Saatchi and Rowland agency.

From the guide to the Charles W. Hoyt Company Records, 1894-1973 and undated, (bulk 1909-1928), (David M. Rubenstein Rare Book & Manuscript Library, Duke University)

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Subjects:

  • Advertising
  • Advertising agencies
  • World War, 1939-1945

Occupations:

not available for this record

Places:

  • New Hampshire (as recorded)

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