Hettinger, Herman S. (Herman Strecker), 1902-1972
Variant namesBiographical notes:
Dr. Hettinger was the first Research Director of the National Association of Broadcasters (1934-1935), as well as a legal advisor, business executive, author, and professor at the University of Pennsylvania (1933-1945).
He served as an economic consultant to CBS and NBC, as well as the FCC. During WWII he was Deputy Director of the Office of War Information's Domestic Branch (1941-1945). In 1933 he wrote A Decade of Radio Advertising, the first study of broadcasting economics. He wrote Practical Radio Advertising in 1938.
From the description of Herman S. Hettinger papers, 1941-1956, and undated (bulk 1950-1956) (University of Maryland Libraries). WorldCat record id: 48035093
From the guide to the Dr. Herman S. Hettinger Papers, 1941-1956 and undated, 1950-1956, (Library of American Broadcasting)
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Subjects:
- Radio broadcasting
- Radio broadcasting
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Places:
- United States (as recorded)