Information: The first column shows data points from Federico, Gene 1918-1999 in red. The third column shows data points from Federico, Gene in blue. Any data they share in common is displayed as purple boxes in the middle "Shared" column.
Graphic designer and advertising executive noted for pioneering the use of visual puns using text integrated into the pictures of his designs. Worked at Fortune Magazine and several ad agencies; principal of Lord, Geller, Federico, Einstein, an agency founded in 1967.
From the description of Gene Federico papers, [ca. 1940]-1998. (Duke University Library). WorldCat record id: 52168722
Graphic designer and advertising executive noted for pioneering the use of visual puns using text integrated into the pictures of his designs.
From the description of Gene Federico papers, 1918-2003 and n.d., bulk bulk 1951-1991. (Duke University Library). WorldCat record id: 62902144
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BiogHist
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1918 Feb. 6Born in New York, NY1936 Graduated Abraham Lincoln High School;
Art Squad member; studied with
Leon Friend, along with fellow students
Alex Steinweiss,
Seymour Chwast, and
William Taubin1939Graduated from the Pratt Institute in Brooklyn, NY; studied
with
Tom Benrimo1939Member of the Art Students League; studied with
Howard Trafton and
Herbert Bayer19391940Joined the
Abbott Kimball Company, Art Department1941Joined the Art Department staff of the
L. Bamberger Department Store19411945Served four years in the United States Army, stationed in the
U.S., Europe, and North Africa; member of the 84th Engineer Camouflage
Batallion, supervised graphics for Plans and Operations19451946Returned to the
Abbott Kimball Company as Art Director1946Participated in the Four
Veterans Exhibit at the A-D Gallery, along with fellow artists/designers
Herbert Bender,
Charles Egri, and
Seymour Robins19461947Joined
Fortune Magazine as Associate Art
Director19481951Joined
Grey Advertising as Art Director1949Became Instructor in Design at The Workshop School19511954Became Art Director at
Doyle, Dane, Bernbach Advertising19541959Served as Art Director and Vice-President at
Douglas D. Simon Advertising19591966Joined
Benton & Bowles as Vice-President and
Group Head19661967Joined
Warwick & Legler Advertising19671989Founding partner of
Lord, Geller, Federico, Einstein1980Inducted into Art Director's Club Hall of Fame1987Received American Institute of Graphic Arts medal1988Became Creative Director at
Lord, Geller, Federico, Einstein; promoted to
Vice-Chairman in April19891991Served as consultant with
Brouillard Communications1990 May 12Received Honorary Doctorate of Fine Arts from
The Parsons School of Design1991Retired as design consultant19911999Continued to work as freelance graphic designer; capstone to
sixty-year career in advertising and graphic design1999 Sept. 8Died in
Pound Ridge, NYFrom the guide to the Gene Federico Papers, 1918-2003 and undated, bulk 1951-1991, (David M. Rubenstein Rare Book & Manuscript Library, Duke University)
Title:
Gene Federico papers, 1918-2003 and n.d., bulk bulk 1951-1991.
Collection documents Federico s sixty years as a pioneering leader in advertising and graphic design, and contains materials from a variety of formats, including correspondence, writings, advertisements proofs and clippings, graphic design and printed materials, posters, sketches/sketchbooks, photographs, negatives, and videotapes. In addition to limited personal and biographical material, the collection primarily documents Federico's creative output as a graphic designer, art director, and advertising executive at agencies including Grey Advertising, Doyle Dane Bernbach, Douglas D. Simon, Benton & Bowles, Warwick & Legler, and as a principal at Lord Geller Federico Einstein; the collection has limited material relating to the specific agencies for which he worked. The collection also documents Federico's extensive freelance and exhibition work throughout his career (most notably the "Love of Apples" and "24-Page Book" designs), in addition to his later consulting work for Brouillard Communications. Client advertisements and graphic design materials compose the majority of the collection. Significant clients represented include: Christian Dior; Elektra Records; Elizabeth Arden; Goldman Sachs; IBM; L'Aiglon Apparel; Lady Pepperell; Napier; The New Yorker; and Woman's Day. Though an art director throughout most of his career, Federico contributed significantly to the graphic design and typographical components of advertising. Through clear and innovative integration of design and typographical components, Federico pioneered the use of visual puns in advertisements, and emphasized clarity of message over design complexity. The collection will be of particular value to researchers interested in developments in print advertising and typographical design since World War II.
Collection consists primarily of proofs and tearsheets for Federico's advertisements. Also includes biographical material (including photographs), original artwork, and a small number of agency-related items from Lord, Geller, Federico, Einstein and other agencies where Federico worked. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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