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J. Walter Thompson Company. Writings and speeches, ca. 1918-1998.

Title: Writings and speeches, ca. 1918-1998.

Primarily printed texts of speeches given by advertising executives employed at the J. Walter Thompson Company. Also included to a lesser extent are articles and books with articles or chapters written by JWT staff. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Stanley B. Resor (president of the company 1916-1961) Norman H. Strouse, Dan Seymour, John B. Watson, Arno H. Johnson, and James Webb Young.

ArchivalResource: 1,124 items.

http://www.worldcat.org/oclc/80782979 View

J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated.

Title: Writings and Speeches, 1912-2000 and undated.

The J. Walter Thompson Company Writings and Speeches collection spans 1912 through 2000 and includes primarily printed texts of speeches given by advertising executives employed at the J. Walter Thompson Company. Also included to a lesser extent are clippings or reprints of articles, reports, and white papers, along with some books written in whole or in part by JWT staff. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Charlotte Beers, Jeremy Bullmore, Nariman Dhalla, Arno Johnson, Don Johnston, Denis Lanigan, Burt Manning, Vergil Reed, Stanley Resor, Dan Seymour, Norman H. Strouse, and James Webb Young. The collection was originally started by the Information Center of JWT New York Office. Collection is arranged alphabetically by last name; therein materials are arranged chronologically. At the end of the named listing, there are grouped writings and speeches involving multiple authors; materials where authorship cannot be attributed; and writings that comprised the Creative Forum in the 1960s.

ArchivalResource: 20,000 items (30 lin. ft.)

http://www.worldcat.org/oclc/233721189 View

J. Walter Thompson Company. Biographical Files, [ca. 1914]-1985.

Title: Biographical Files, [ca. 1914]-1985.

Biographical information about employees of the J. Walter Thompson Company assembled by the Information Centers and Public Relations departments. Files contain clippings from newspapers, magazines, and J. Walter Thompson Company publications; press releases; company biographical sheets; memoranda; and, in some cases, photographs. A series of thumbnail sketches provides more encapsulated information. Of note are files on company officials James Walter Thompson, Stanley B. Resor, Norman H. Strouse, Dan Seymour, John B. Watson (also known for his work in psychology), and James Webb Young.

ArchivalResource: 9,550 items.

http://www.worldcat.org/oclc/79664204 View