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J. Walter Thompson Company. Domestic advertisements collection, 1875-2001 and n.d. bulk 1920s-1990s

Title: Domestic advertisements collection, 1875-2001 and n.d. bulk 1920s-1990s

Collection consists of print advertisements created by U.S. offices of the J. Walter Thompson Company (JWT) that appear in a variety of formats--magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, along with a limited number of sketches for outdoor advertising installations. Some of the advertisements feature work from notable artists, such as Norman Rockwell, and photographers like Edward Steichen, Irving Penn, and Baron De Meyer. In addition to the actual advertisements, the files dating from the 1910s to 1950s often contain "insertion schedules" that provide the dates and names of the magazines or newspapers in which a given advertisement appeared. In general, proofs for JWT's long-time clients have been saved more systematically than those for accounts that JWT did not hold for a long time. The collection does not include advertisements which have been transferred to microfilm (see the JWT Microfilm Collection). Also, advertisements created for clients that JWT lost prior to the 1940s are less likely to have been saved, although some were microfilmed and are still available in that form. For some JWT clients there are no print advertisements at all in this collection. Among the most extensive files of print advertisements are those for the following JWT clients: Champion Spark Plug, Chesebrough-Ponds, Eastman Kodak (Instamatic, Pocket Instamatic, and Disc cameras, Kodak film), Ford Motor Company (consumer and dealer advertisements), R.T. French, Irving Trust Bank, J. Walter Thompson Company ("house advertisements"), Kraft Foods (including Kraft cheeses, Miracle Whip, Philadelphia Cream Cheese, and Velveeta), Lever Brothers (Lifebuoy, Lux, Close Up, Mrs. Butterworth), Pan American World Airways (passenger jet travel, cargo transportation), Radio Corporation of America (RCA) (RCA Victor recordings, consumer goods, National Broadcasting Company), Reader's Digest, Scott Paper, Seven-Up, Standard Brands (Chase & Sandborn, Fleischmann, Royal, Tenderleaf tea), and Warner-Lambert (primarily Listerine, including advertisements produced by the Lambert & Feasley agency).

ArchivalResource: 300,000 items (360 lin. ft.)

http://www.worldcat.org/oclc/61286811 View

J. Walter Thompson Company. Domestic Advertisements Collection, 1875-1999.

Title: Domestic Advertisements Collection, 1875-1999.

The Domestic Advertisements Collection consists of print advertisements created by U.S. offices of the J. Walter Thompson Company. The bulk of the collection dates from the 1920s and after. The collection of magazine and newspaper ads is arranged in alphabetical order by client (advertiser) and then usually in chronological order. Among the most extensive files of print advertisements are those for the following JWT clients: Champion Spark Plug, Chesebrough-Ponds, Eastman Kodak, Ford Motor Company, R.T. French, Irving Trust Bank, Kraft Foods, Lever Brothers, Pan American World Airways, RCA Victor, Reader's Digest, Scott Paper, Seven-Up, J.Walter Thompson Company ("house advertisements"), and Warner-Lambert. The addition (02-033) (700 items, 3 linear feet; dated 1986-1995) includes print advertisements for various clients, especially those of the JWT Detroit Office. Most prominent are ads for Ford cars and trucks and the FDA (Ford Dealer Association).

ArchivalResource: 28,640 items

http://www.worldcat.org/oclc/82300453 View

Archives Organization File, pt. 5. Additional Company Documents.

Title: Archives Organization File, pt. 5. Additional Company Documents.

ArchivalResource: 75 linear ft.

http://www.worldcat.org/oclc/180689575 View

Champion Spark Plug (Company). Champion Spark Plugs Master Application Catalog and Brochures.

Title: Champion Spark Plugs Master Application Catalog and Brochures. 1955- 1978.

ArchivalResource: 1 file.

http://www.worldcat.org/oclc/628121266 View

J. Walter Thompson Company. Edward G. Wilson Papers, 1906-1991, bulk 1946-1971

Title: J. Walter Thompson Company. Edward G. Wilson Papers, 1906-1991, bulk 1946-1971

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Edward G. Wilson was an executive with JWT from 1930 until his retirement in 1971, and held the positions of General Counsel, Executive Vice-President and Secretary of the Company. The Edward G. Wilson Papers span the period 1906-1991 and includes clippings, correspondence, inter-office memoranda, reports, writings, speeches and personal diaries that highlight Wilson's 40 year career (1930-1971) as an executive with the J. Walter Thompson Company (JWT). The bulk of materials fall between 1946 and 1971, and covers the period from Wilson's return to JWT following military service in World War II until his retirement. As General Counsel and head of JWT's Legal Department, Wilson oversaw contractual relations pertaining primarily to the sponsorship of radio and television programs for a number of clients--including DeBeers Consolidated Mines, Ltd., the Eastman Kodak Company, the Ford Motor Company, the Scott Paper Company and Unilever. The collection reveals JWT's relationships with radio and television personalities--such as Fred Allen and Edgar Bergen--and professional organizations including the Radio Writers Guild and the Television Writers of America. In addition, materials in the collection touch on the anti-communist movement and blacklisting within the U.S. entertainment industry of the 1950s--involving personalities such as Jean Muir and John Henry Faulk, among others. The collection also includes records from a number of JWT international offices, with heavier representation from offices in London; Bombay (Mumbai), India; and Johannesburg, South Africa, along with records kept by some of Wilson's predecessors, such as Donald Foote and Sam Meek, and the South African advertising executive and politician James Hamilton Russell.

ArchivalResource: 43 Linear Feet; 30,500 Items

http://library.duke.edu/rubenstein/findingaids/jwtwilsoneg/ View

American Board of Commissioners for Foreign Missions archives, 1810-1961.

Title: American Board of Commissioners for Foreign Missions archives, 1810-1961.

Records of the American Board of Commissioners for Foreign Missions, including personal papers and photographs of individuals and organizations associated with it.

ArchivalResource: (1261 linear ft.)

http://id.lib.harvard.edu/ead/hou01467/catalog View

J. Walter Thompson Company. Winfield Taylor papers, 1948-1960.

Title: Winfield Taylor papers, 1948-1960.

Collection comprises correspondence and office files Taylor generated while a copywriter, then vice president, for the company. Correspondents of note include Norman H. Strouse; Henry C. Flower, Jr.; Samuel W. Meek; John Monsarrat; Joan Didion; Stanley B. Resor; and Ruth Waldo. The office files contain memoranda, reports, minutes, and printed material, as well as copy and product information, and major clients featured include Ford, Shell, Pan American. Campaigns covered are "Worth More... and Why" for Ford, and "This is the Captain Speaking" for Pan American. There are also files for the following clients: American Red Cross, Champion Spark Plug, Foundation for Commercial Banks, Institute of Life Insurance, Johns-Manville, Pharmacraft, Charles F. Orvis Company, RCA, Scott Paper, and Standard Brands.

ArchivalResource: 2,770 items 4.7 lin. ft.

http://www.worldcat.org/oclc/67783847 View