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J. Walter Thompson Company. Colin Dawkins Papers, 1776-1986 and n.d. (bulk 1920-1981).

Title: Colin Dawkins Papers, 1776-1986 and n.d. (bulk 1920-1981).

The papers of Colin Dawkins, a former Vice President of the J. Walter Thompson (JWT) advertising agency, span the years 1776 to 1986 with the bulk of the papers being dated between 1920 and 1981. The collection consists of Dawkins's research files, gathered for a proposed book on the history of the advertising business as it paralleled and was influenced by the growth and international development of JWT. These files contain correspondence, printed materials (including JWT newsletters), articles, clippings, speeches, writings, advertisements, reports, oral interview transcripts and cassette tapes. Clients represented in this collection include primarily the Ford Motor Company but also Kraft, Chesebrough-Ponds, Pan American, and Lever Brothers, and JWT executives represented include James Walter Thompson, Stanley Resor, Howard Kohl, Sam Meek, Helen Lansdowne Resor, Edward G. Wilson, Shirley Woodell, James Webb Young, and Dan Seymour. Much of the collection duplicates material found elsewhere in the extensive J. Walter Thompson Company Archives and many items are photocopies; however, the collection does contain unique material specifically in the Oral Interview Series and items thoughout the collection which Colin Dawkins collected.

ArchivalResource: 3,800 items.

http://www.worldcat.org/oclc/36072029 View

J. Walter Thompson Company. James Webb Young, 1886- papers, 1927-1984.

Title: James Webb Young, 1886- papers, 1927-1984.

Chiefly consists of correspondence, memoranda, reports, and publications. These materials provide insight into Young's career as well as the operational aspects of the J. Walter Thompson Company, especially the early development of their international branch offices. From the perspective of James Webb Young's entire career in advertising, these papers reflect a small portion of his contributions to the J. Walter Thompson Company and the advertising business as a whole, for which he was awarded in 1945 the Gold Medal for a distinguished career in advertising. Notebooks dating from the late 1920s and early 1930s, primarily contain correspondence, minutes, memoranda, research reports and tables pertaining to the organization and initial operations of J. Walter Thompson offices abroad, particularly in London, Africa, South America, and Europe. A substantial amount of this material focuses upon J. Walter Thompson's advertising for General Motors, especially for markets in Europe and South America. Though Young officially retired in 1928, he was a key figure in establishing the earliest international branch offices of the J. Walter Thompson Company. Correspondents include Sam Meek, Stanley Resor, and Henry C. Flowers. All the publications are works by Young, some privately printed by the Piñon Press of Coapa, New Mexico. These publications document Webb's early career and his involvement in public service advertising, and reflect his advertising philosophy and strategies. Included are editions of A TECHNIQUE FOR PRODUCING IDEAS and HOW TO BECOME AN ADVERTISING MAN.

ArchivalResource: 275 items (1.2 linear ft.)

http://www.worldcat.org/oclc/28534414 View

J. Walter Thompson Company. Treasurer's Office Records, 1928-1952, (bulk 1928-1940's).

Title: Treasurer's Office Records, 1928-1952, (bulk 1928-1940's).

Correspondence, financial records, and legal documents relating to both the international and the United States financial operations of J. Walter Thompson Company. Correspondents include Earle Clark (Treasurer, 1921-1939), Donald C. Foote (Assistant Treasurer in charge of accounting and budgeting in JWT's international operations, 1937-1952), Luther O. Lemon (Assistant Treasurer and Comptroller, 1937-1946; Treasurer, 1946-1957), and Sam Meek (Vice-President in charge of international operations, 1930-1964). Also represented are senior staff members in domestic and international offices, JWT's legal counsel, and representatives from numerous financial institutions. Clients in the International Offices Series are: Eastman Kodak Company, Kellogg's Company, Gillette Company, RCA, and Reader's Digest. Documented international offices include those in Antwerp, Berlin, Bombay, Bucharest, London, and Mexico City. Records for many of JWT's offices are not included in the Treasurer's Office Records.

ArchivalResource: 3000 items.

http://www.worldcat.org/oclc/36806059 View