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J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated

Title: J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated

Founded in 1864, the J. Walter Thompson Company (JWT) is the largest enduring advertising agency in the United States. The Information Center of the New York Office began a collection of writings and speeches by former JWT executives. Later, scrapbooks and binders of speeches by Stanley Resor and Arno Johnson and Norman Strouse were added, and the Information Center expanded its activities to routinely collect texts of speeches given by current JWT staff. After the transfer of the JWT Archives to Duke University, additions continued to be received and interfiled. The J. Walter Thompson Company Writings and Speeches collection spans 1912 through 2000 and includes primarily printed texts of speeches given by advertising executives employed at the J. Walter Thompson Company. Also included to a lesser extent are clippings or reprints of articles, reports, and white papers, along with some books written in whole or in part by JWT staff. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Charlotte Beers, Jeremy Bullmore, Nariman Dhalla, Arno Johnson, Don Johnston, Denis Lanigan, Burt Manning, Vergil Reed, Stanley Resor, Dan Seymour, Norman H. Strouse, and James Webb Young.

ArchivalResource: 30 Linear Feet; 20,000 Items

http://library.duke.edu/rubenstein/findingaids/jwtwritingsspeeches/ View