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J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated

Title: J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated

Founded in 1864, the J. Walter Thompson Company (JWT) is the largest enduring advertising agency in the United States. The Information Center of the New York Office began a collection of writings and speeches by former JWT executives. Later, scrapbooks and binders of speeches by Stanley Resor and Arno Johnson and Norman Strouse were added, and the Information Center expanded its activities to routinely collect texts of speeches given by current JWT staff. After the transfer of the JWT Archives to Duke University, additions continued to be received and interfiled. The J. Walter Thompson Company Writings and Speeches collection spans 1912 through 2000 and includes primarily printed texts of speeches given by advertising executives employed at the J. Walter Thompson Company. Also included to a lesser extent are clippings or reprints of articles, reports, and white papers, along with some books written in whole or in part by JWT staff. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Charlotte Beers, Jeremy Bullmore, Nariman Dhalla, Arno Johnson, Don Johnston, Denis Lanigan, Burt Manning, Vergil Reed, Stanley Resor, Dan Seymour, Norman H. Strouse, and James Webb Young.

ArchivalResource: 30 Linear Feet; 20,000 Items

http://library.duke.edu/rubenstein/findingaids/jwtwritingsspeeches/ View

J. Walter Thompson Company. Wallace W. Elton papers, 1929-1990 and n.d. (bulk 1940s-1960s).

Title: Wallace W. Elton papers, 1929-1990 and n.d. (bulk 1940s-1960s).

Consists of correspondence, memoranda, financial records, advertisements, military records, reports, photographs, drawings and other artwork, diaries, scrapbooks, memorabilia, printed material, and clippings. The collection documents the career of Wallace W. Elton; advertising history, especially agency management and the role of the creative director; and the automobile industry, especially advertising campaigns. Advertising agencies in New York and Detroit, Mich., are documented. Clients of the J. Walter Thompson Company represented in the collection include Chesebrough-Pond's, Ford Motor Company, and Pan American World Airways. Other topics include the International Executive Service Corps, Brown University, and outdoor advertising. Individuals who are prominently represented in the collection include Charles M. Schulz and Norman H. Strouse. There are several photographs by Yousuf Karsh.

ArchivalResource: 6, 750 items (9 linear ft.)

http://www.worldcat.org/oclc/29432169 View

J. Walter Thompson Company. Biographical Information, 1916-1998 (bulk 1960s-1980s)

Title: J. Walter Thompson Company. Biographical Information, 1916-1998 (bulk 1960s-1980s)

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. The J. Walter Thompson Company Biographical Information collection includes articles, clippings, press releases, internal memoranda and other printed materials that pertain to the lives and careers of over 3,000 managers, executives and staff members of JWT. Extensive files exist for some notable JWT executives, including Don Johnston, Helen and Stanley Resor, Norman Strouse, James Walter Thompson, and James Webb Young.

ArchivalResource: 21 Linear Feet; 19,000 Items

http://library.duke.edu/rubenstein/findingaids/jwtbiofiles/ View