McBride, Mary Margaret, 1899-Variant names
Radio commentator and author.
From the description of Mary Margaret McBride papers, 1926-1975. (Unknown). WorldCat record id: 70982067
Mary Margaret McBride (1899-1976) was a journalist and the host of an immensely popular daily radio program from the mid 1930s into the 1950s.
From the description of Photographs from the Mary Margaret McBride collection, 1934-1968, and undated. (Unknown). WorldCat record id: 488719037
1899, Nov. 16:
Born, Paris, Mo.
B.J., University of Missouri, Columbia, Mo. Reporter, Cleveland Press
1920- 1924: Special and feature writer, New York Evening Mail
Contributed to Cosmopolitan, Saturday Evening Post, Good Housekeeping, and other magazines Published with Paul Whitman Jazz: A Story of Paul Whiteman. New York: J. H. Sears & Co.
Published with A. Williams Charm. New York: Rae D. Henkle Co.
Published with Helen Josephy Paris Is a Woman's Town. New York: Coward-MCann
Published The Story of Dwight Morrow. New York: Farrer & Rinehart
Published with Helen Josephy London Is a Man's Town. Coward-McCann Published with Helen Josephy New York Is Everybody's Town. New York: G. P. Putnam's Sons
Published with Helen Josephy Beer and Skittles, a Friendly Modern Guide to Germany. New York: G. P. Putnam's Sons
1934- 1935: Woman's page editor, Newspaper Enterprise Association, New York, N.Y.
1934- 1940: Radio broadcaster as Martha Deane for station WOR
Received Women's National Exposition of Arts and Industries medal for greatest contribution to radio for the year Published Here's Martha Deane. Garden City, N.Y.: Garden City Publishing co.
Received Wall Paper Institute medal for outstanding contribution to stimulation of interest in the home
1937- 1941: Radio broadcaster for CBS
University of Missouri, Columbia, Mo., award for distinguished service in journalism
Radio Guide award for distinguished service to radio Published How Dear to My Heart. New York: Macmillan Co.
Published America for Me. New York: Macmillan Co.
1941- 1950: Radio broadcaster for NBC, station WEAF
Winner of the All-American Rose, named for McBride in her honor
Published Tune In for Elizabeth. New York: Dodd, Mead & Co.,
King Haakon Award for war broadcasting
Distinguished Honor award, Haitian Government Silver Medallion, Governor of the Virgin Islands One World Award
1950- 1954: Radio broadcaster for ABC
Chosen as one of America's Twelve Master Salesmen
1953- 1956: Syndicated newspaper columnist
1954- 1960: Broadcaster for NBC
Published A Long Way from Missouri. New York: Putnam
Broadcaster for New York Tribune Radio Published Out of the Air. Garden City, N.Y.: Doubleday
Published The Growing Up of Mary Elizabeth;. New York: Dodd, Mead
Litt. D., William Woods College, Fulton, Mo.
1976, Apr. 7:
Died, Shokan, N.Y.
From the guide to the Mary Margaret McBride Papers, 1926-1975, (Manuscript Division Library of Congress)
Mary Margaret McBride (1899-1976) was a journalist and the host of an immensely popular daily radio program from the mid 1930s into the 1950s. Her first program, Martha Deane, was broadcast on station WOR from 1934 until 1940. In 1937 CBS hired her to host a fifteen-minute talk show under her own name, but her most popular program, a forty-five-minute interview and talk show on NBC, ran from 1941 until 1950.
McBride's daily program featured interviews with over twelve hundred leading public and political figures of her time, such as entertainers, other radio personalities, authors, educators, doctors, and adventurers, but she also talked with average people who had interesting stories to tell. Interviewees included Eleanor Roosevelt, Governor Thomas E. Dewey, Frank Lloyd Wright, Bob Hope, Carl Sandburg, Margaret Bourke-White, Zora Neale Hurston, Tennessee Williams, Joe DiMaggio, a man leading a campaign to improve teenage driving skills, a female test pilot, the woman who invented crossword puzzles, and the American Mother of 1942.
McBride's interviews provide a highly personal perspective on American life during the Great Depression through World War II, its aftermath, and the beginning of the Cold War. They constituted the first thirty minutes of her show and were followed by informal discussion of household matters and advertising. Commercials were targeted at McBride's primary audience -- women -- who eagerly purchased the products she promoted and made McBride a favorite with sponsors. Her popularity with listeners and sponsors alike allowed her to retain both editorial and commercial control of her program.
McBride moved to ABC in 1950. She died on April 7, 1976, at age 76.
From the guide to the Photographs from the Mary Margaret McBride Collection, 1934-1968, and undated, (Recorded Sound Reference Center, Motion Picture, Broadcasting and Recorded Sound Division Library of Congress)
|creatorOf||Mary Margaret McBride Papers, 1926-1975||Library of Congress. Manuscript Division|
|referencedIn||Bess Furman Papers, 1728-1967, (bulk 1900-1966)||Library of Congress. Manuscript Division|
|referencedIn||Elisabeth Fraser papers, 1920-1999||The New York Public Library. Billy Rose Theatre Division.|
|referencedIn||Villard, Oswald Garrison, 1872-1949. Papers, 1872-1949||Houghton Library|
|referencedIn||Cumming, Adelaide Fish Hawley, 1905-. Papers, 1922-1967 (inclusive).||Arthur and Elizabeth Schlesinger Library on the History of Women in America|
|referencedIn||Bennett Cerf Papers, ca. 1898-1977.||Columbia University. Rare Book an Manuscript Library|
|referencedIn||Robert E. Sherwood papers, 1917-1968 (inclusive), 1934-1955 (bulk).||Houghton Library|
|referencedIn||Robert Lee Sherrod Papers, 1910-1963||Syracuse University. Library. Special Collections Research Center|
|referencedIn||Miller, Emma Guffey, 1874-1970. Papers: Series III-IV, 1900-1972 (inclusive) [microform].||Arthur and Elizabeth Schlesinger Library on the History of Women in America|
|referencedIn||Papers, 1922-1967||Arthur and Elizabeth Schlesinger Library on the History of Women in America|
|referencedIn||St. Denis, Ruth, 1880-1968. Postcard, 1945.||Arthur and Elizabeth Schlesinger Library on the History of Women in America|
|referencedIn||Furman, Bess, 1894-1969. Bess Furman papers, 1728-1967 (bulk 1900-1966).||Library of Congress|
|referencedIn||Teale, Edwin Way, 1899-1980. Papers, 1799-1995 and undated||Archives & Special Collections at the Thomas J. Dodd Center.|
|referencedIn||Lillian B. Gilkes Papers, 1900-1976||Syracuse University. Library. Special Collections Research Center|
|referencedIn||Bemis, Frances, d. 1974. Papers, 1921-1974.||Smith College, Neilson Library|
|creatorOf||McBride, Mary Margaret, 1899-1976. Letter to "Dearest Elsie" : New York : TLS, 1929 Oct. 15.||UC Berkeley Libraries|
|referencedIn||Papers of Inez Haynes Gillmore, 1872-1945||Arthur and Elizabeth Schlesinger Library on the History of Women in America|
|creatorOf||McBride, Mary Margaret, 1899-1976. Mary Margaret McBride papers, 1926-1975.||Library of Congress|
|referencedIn||Moscowitz, Jennie, ca. 1868-1953. Jennie Moscowitz papers, 1907-1943.||New York Public Library System, NYPL|
|referencedIn||John Mason Brown papers, 1922-1967.||Houghton Library|
|creatorOf||Baldwin, Faith, 1893-1978. Faith Baldwin letters and papers, 1949-1978.||Pennsylvania State University Libraries|
|creatorOf||Booth, Charles Brandon. Charles Brandon Booth letter to Mary Margaret McBride, 1953 August 19.||Pennsylvania State University Libraries|
|creatorOf||McBride, Mary Margaret, 1899-1976. Photographs from the Mary Margaret McBride collection, 1934-1968, and undated.||Library of Congress|
|creatorOf||McBride, Mary Margaret, 1899-1976. [Culinary ephemera : companies and corporations]. Box 445.||William L. Clements Library|
|referencedIn||Papers, 1872-1945||Arthur and Elizabeth Schlesinger Library on the History of Women in America|
|referencedIn||Cerf, Bennett, 1898-1971. Bennett Cerf papers, ca. 1898-1977.||Columbia University in the City of New York, Columbia University Libraries|
|referencedIn||John Tebbel Papers, 1936-1985||Syracuse University. Library. Special Collections Research Center|
|referencedIn||Flannagan, Roy C. (Roy Catesby), 1897-1952. Papers of Roy Catesby Flannagan [manuscript] 1862-1951.||University of Virginia. Library|
|referencedIn||Skulda V. Banér papers, 1900-1975, 1920-1964||Bentley Historica Library University of Michigan|
|creatorOf||Gibson, Irene Langhorne, 1872 or 3-1956. Irene Gibson letter to Mary McBride, ca. 1919-1956.||Pennsylvania State University Libraries|
|referencedIn||Gore Vidal papers, 1850-2020 (inclusive), 1936-2008 (bulk)||Houghton Library|
|creatorOf||McBride, Mary Margaret, 1899-1976. Correspondence to Van Wyck Brooks, 1954-1958.||University of Pennsylvania Library|
|referencedIn||Papers of Robert Graves: Correspondence (arranged by subject), 1915 to 1996||St John's College, Oxford|
|referencedIn||Irving Berlin collection of non-commercial sound recordings [sound recording]||The New York Public Library. Rodgers and Hammerstein Archives of Recorded Sound.|
|referencedIn||Jennie Moscowitz papers, 1907-1943||The New York Public Library. Billy Rose Theatre Division.|
|creatorOf||Sandburg, Carl, 1878-1967. Letters of tribute to Carl Sandburg [manuscript], 1951-1952.||University of Virginia. Library|
|referencedIn||Frances Bemis Papers MS 16., 1921-1974||Sophia Smith Collection|
|referencedIn||Miller, Emma Guffey, 1874-1970. Papers, 1833-1975 (bulk: 1884-1972)||Arthur and Elizabeth Schlesinger Library on the History of Women in America|
|creatorOf||Jackson, Shirley, 1916-1965. Papers, 1932-1970 (bulk 1938-1965).||Library of Congress|
|referencedIn||A. M. Sullivan Papers, 1925-1980||Syracuse University. Library. Special Collections Research Center|
|creatorOf||Banér, Skulda V. (Skulda Vanadis). Skulda Vanadis Banér papers, 1900-1975 (bulk 1920-1964).||University of Michigan, Bentley Historical Library|
|creatorOf||Hale, Nancy, 1908-1988. Nancy Hale papers [manuscript], 1950.||University of Virginia. Library|
|creatorOf||Photographs from the Mary Margaret McBride Collection, 1934-1968, and undated||Library of Congress. Motion Picture, Broadcasting, and Recorded Sound Division|
|Place Name||Admin Code||Country|
|Women in radio broadcasting--United States|
|Radio talk shows--United States|
|Radio talk shows|
|Women in radio broadcasting|
|Radio broadcasting--United States--Photographs|
|Women journalists--United States|
|Women radio producers and directors--United States--Photographs|
|Women radio talk show hosts--United States|
|Women journalists--United States--Photographs|
|Women radio producers and directors--United States|
|Women radio talk show hosts--United States--Photographs|