Reminiscences of Maxwell Sackheim : oral history, [1905-?].

ArchivalResource

Reminiscences of Maxwell Sackheim : oral history, [1905-?].

Early career in advertising at J. Walter Thompson and Sears Roebuck; association with Harry Scherman; formation of Little Leather Corporation; Sackheim and Scherman advertising agency; inception of Book-of-the-Month Club idea; early titles; subscription practices; judges.

Transcript: 20 leaves.

Related Entities

There are 3 Entities related to this resource.

Starr, Louis Morris, 1917-1980

http://n2t.net/ark:/99166/w6028r5w (person)

(Columbia M.A., 1953; Ph.D., 1954), author, professor of journalism and Director of the Oral History Research Office at Columbia, 1961-1980. From the description of Papers on his "Bohemian Brigade" and "Joseph Pulitzer," 1867-1977. (Columbia University In the City of New York). WorldCat record id: 122610713 ...

Sackheim, Maxwell, 1890-

http://n2t.net/ark:/99166/w67p9xz1 (person)

Advertising executive, publisher. From the description of Reminiscences of Maxwell Sackheim : oral history, [1905-?]. (Columbia University In the City of New York). WorldCat record id: 86158171 ...

Book-of-the-Month Club

http://n2t.net/ark:/99166/w60619pz (corporateBody)

The Book-of-the-Month Club, founded in 1926, is a United States mail-order business, customers of which are offered a new book each month. From the description of Book-of-the-Month Club records, 1939-1967. (Unknown). WorldCat record id: 71131595 The Book-of-the-Month Club (BOMC) was founded in 1926 by Harry Scherman (1887-1969) in partnership with Maxwell Sackheim (1890-1982) and Robert K. Haas (1890-1964). Created to satisfy a perceived demand for quality literature that co...