Records, 1970-2000 and n.d.

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Records, 1970-2000 and n.d.

http://www.worldcat.org/oclc/83228153

This collection (96-169, 99-130, 99-239) (8514 items; dated 1970-1998) contains an item-level index to the massive library of research reports maintained by JWT's Chicago Office. Materials are arranged in alphabetical order; the largest alphabetical run is by company name. There are also cards for "X" and "AV" reports, general research reports, and an index to JWT People Profiles. Also included are printed proceedings from international symposia on magazine readership research for 1981, 1983, 1985, 1988, and 1991, including copies of some of the previously unpublished papers and related printed material (1998). These materials reveal the lengths to which advertisers go to gain insight into consumer thinking. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Addition (02-0188) (397 items, 8.7 linear feet; dated 1980-2000 and n.d.) comprises primarily information on and examples of Thompson Total Branding (TTB), including in the US, England, Jamaica, and Asia. TTB began in 1996 and is JWT's method for addressing client marketing needs. Also includes copies of earlier methodologies, the T-Plan and Thompson Way; employee manuals; training material; J. Walter University intern/trainee manual (2000); information about the Lintas, McCann-Erickson, and Ogilvy & Mather agencies; material from JWT's World Partners Council meetings (Italy, 1995; Mexico, 1997) and marketing seminars held in the agency's Asia-Pacific region; six 3/4" U-matic SP and 11 VHS videocassettes, mainly of presentations and training material (1980s-1990s); 1 audiocassette; 47 color slides; and 208 electronic documents on 2 CD-ROMs. Addition (02-133) (65 items, 1.10 lin. ft; dated [197-?]) consists primarily of twenty-six reels of 16mm microfilm containing research reports on numerous JWT Chicago office clients and/or client prospects. Most heavily represented companies are Kraft, Swift, Schlitz, Libby, Quaker, American Bakeries, Chun King, Johnson Motors, and Elgin Watch. Also contains "Kraft Institutional Products" binder (ca. 1972) including color photos and descriptions of Kraft products available in institutional quantities.

8976 items.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 8297817

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 3 Entities related to this resource.

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

J. Walter Thompson Company. Chicago Office.

http://n2t.net/ark:/99166/w6w15597 (corporateBody)

Company founded in NY in 1864. The J. Walter Thompson company is one of the world's oldest and largest advertising firms. From the description of Records, 1970-2000 and n.d. (Duke University Library). WorldCat record id: 83228153 ...