Thomas Sutton papers, 1965-1975 and undated.

ArchivalResource

Thomas Sutton papers, 1965-1975 and undated.

The collection documents Sutton's career as an executive vice president with the company, especially his role in JWT's international expansion and the establishment of global advertising markets. Includes correspondence, printed materials, business reports, advertising brochures, photographs, statistical documents, and pamphlets that provide insight into JWT's international financial matters--budgets, salary structure, stock incentive plans and market shares--as well as personnel policies, client relations, product launches, television advertising projects and marketing research and strategies, seen from the perspective of Sutton's position as JWT chief executive for international operations. The papers also contain marketing plans, evaluations and reports for a number of JWT's international offices, that provide a detailed glimpse into JWT's operations within the respective countries' economic and socio-political contexts. The offices represented herein include Amsterdam, Bogotá, Brussels, Buenos Aires, Caracas, Ceylon, Copenhagen, Frankfurt, Johannesburg, Karachi, Lima, London, Mexico City, Milan, Paris, Rio de Janeiro, San Juan, Santiago, Sydney, Tokyo, Toronto, Vienna and Zürich. Key clients include the Eastman Kodak Company; Ford Motor Company; the Hertz Corporation; Honda Motor Company; IBM; Johnson & Johnson; Kellogg Company; Liggett & Myers Tobacco Company; Nestlé; Pan American World Airways; PepsiCo, Inc.; and Unilever (Lever Brothers). While most of the files are in English, some of the documents are written in Spanish and Portuguese.

2200 items (5.8 lin. ft.)

eng,

por,

spa,

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Liggett & Myers Tobacco Company

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J. Walter Thompson Company. Vienna Office.

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J. Walter Thompson Company. Toronto Office.

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J. Walter Thompson Company. Milan Office.

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J. Walter Thompson Company. Santiago (Chile)

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J. Walter Thompson Company. San Juan Office.

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PepsiCo, inc.

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Hertz Corporation

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J. Walter Thompson Company. Tokyo Office.

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Unilever Deutschland

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J. Walter Thompson Company. Mexico City Office.

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Nestlé

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J. Walter Thompson Company. Buenos Aires.

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J. Walter Thompson Company. Amsterdam.

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Kellogg Company

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J. Walter Thompson Company. Karachi Office.

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J. Walter Thompson Company. Zürich Office.

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Ford motor company

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When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...

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J. Walter Thompson Company. London Office.

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Pan American World Airways, Inc.

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J. Walter Thompson Company. Bogotá

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J. Walter Thompson Company. Caracas.

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J. Walter Thompson Company. Johannesburg Office.

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J. Walter Thompson Company. Copenhagen Office.

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J. Walter Thompson Company. Frankfurt Office.

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J. Walter Thompson Company. Sydney Office.

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J. Walter Thompson Company. New York Office.

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J. Walter Thompson Company. Brussels.

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Johnson & Johnson.

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J. Walter Thompson Company. Ceylon.

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Sutton, Thomas, 1888-

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J. Walter Thompson company

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Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...