Portland Advertising Federation advertising for educators seminar materials, 1983.

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Portland Advertising Federation advertising for educators seminar materials, 1983.

http://www.worldcat.org/oclc/664388706

Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the seminar's evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.

3 items (0.1 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

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SNAC Resource ID: 7957676

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 2 Entities related to this resource.

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Portland Advertising Federation.

http://n2t.net/ark:/99166/w6n92n1w (corporateBody)

Advertising club formed in 1906 in Portland, Ore. Also known as PAF. From the description of Portland Advertising Federation advertising for educators seminar materials, 1983. (Duke University Library). WorldCat record id: 664388706 Portland Advertising Federation was an advertising club formed in 1906 in Portland, Ore. Also known as PAF. From the guide to the Portland Advertising Federation Advertising for Educators Seminar materials, 1983, (David M. Rubenstein ...