Records, 1970-1998.

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Records, 1970-1998.

http://www.worldcat.org/oclc/46344989

This collection contains an item-level index to the massive library of research reports maintained by JWT's Chicago Office. Materials are arranged in alphabetical order; the largest alphabetical run is by company name. There are also cards for "X" and "AV" reports, general research reports, and an index to JWT People Profiles. Also included are printed proceedings from international symposia on magazine readership research for 1981, 1983, 1985, 1988, and 1991, including copies of some of the previously unpublished papers and related printed material (1998). These materials reveal the lengths to which advertisers go to gain insight into consumer thinking. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

8514 items.

Duke University Libraries, Duke University Library; Perkins Library

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SNAC Resource ID: 7563458

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 3 Entities related to this resource.

J. Walter Thompson Company. Chicago Office.

http://n2t.net/ark:/99166/w6jh8pjf (corporateBody)

Company founded in NY in 1864. The J. Walter Thompson company is one of the world's oldest, largest and most innovative advertising firms. From the description of Records, 1970-1998. (Duke University Library). WorldCat record id: 46344989 ...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...