Lucile Turnbach Platt, 1891-1963 papers, 1926-1930 and n.d.

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Lucile Turnbach Platt, 1891-1963 papers, 1926-1930 and n.d.

http://www.worldcat.org/oclc/27521694

Chiefly office memoranda and other correspondence among Platt, other JWT staff and product sponsors, regarding an advertising campaign for Simmons beds, boxsprings and Beautyrest mattresses. Major topics include selection of sponsors, photographing of sponsors and their home interiors, travel arrangements, delivery and removal of beds, and payment of sponsors. Also includes photographs and negatives, a few samples of advertisements, lists of sponsors, unsigned copies of contracts, and drafts of testimonials. Platt coordinated advertisements featuring prominent people. Most of the files relate to individual American and foreign women solicited to endorse Simmons products, including Eleanor Roosevelt, Mrs. Charles Crocker, Mrs. John Sargent Pillsbury, Mrs. Perry Tiffany, Mrs. Robert T. Vanderbilt, and Mrs. John W. Wanamaker III. Sponsors were paid between $1,000 and $5,000 for permission to use their names, photographs, and testimonials. Photographs of bedrooms were shot on location in women's homes. Among photographers employed was Edward Steichen, but no photographs are specifically identified as his.

900 items.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7244302

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 6 Entities related to this resource.

Roosevelt, Eleanor, 1884-1962

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http://n2t.net/ark:/99166/w6pp58tw (corporateBody)

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Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

Platt, Lucile Turnbach, 1891-1963.

http://n2t.net/ark:/99166/w65f1vjr (person)