Young and Rubicam motor truck advertising proof books, 1938-1970.

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Young and Rubicam motor truck advertising proof books, 1938-1970.

http://www.worldcat.org/oclc/145773838

Color and black and white advertising proofs for International Harvester motor trucks. The advertisements were created by the ad agency Young and Rubicam and ran in vocational, trade, and farm publications; popular magazines; and newspapers. The advertisements are arranged in chronological segments and thereunder by the type of publication in which they appeared.

6.5 c.f. (13 flat boxes and 2 oversize folders)

Wisconsin Historical Society, Newspaper Project

Information

SNAC Resource ID: 6841771

Wisconsin Historical Society, Newspaper Project

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International Harvester company

http://n2t.net/ark:/99166/w6x67fsm (corporateBody)