Reminiscences of Herbert Buhrow : oral history, 1956.

  1. Resources
  2. View Resource

ArchivalResource

Reminiscences of Herbert Buhrow : oral history, 1956.

http://www.worldcat.org/oclc/122512651

McGraw-Hill from 1940: targeting sales promotions, editorial program, mail order sales, compiling a mailing list, access to names, checking process; objectives of mailing; discussion of sales strategy for small editions; book club selling; market testing; retail book stores; future of publishing.

Transcript: 32 leaves.

Columbia University in the City of New York, Columbia University Libraries

Information

SNAC Resource ID: 6742688

Columbia University in the City of New York, Columbia University Libraries

Related Entities

There are 3 Entities related to this resource.

Phillips, Harlan B.

http://n2t.net/ark:/99166/w6639sck (person)

Buhrow, Herbert, 1914-

http://n2t.net/ark:/99166/w65m8zr2 (person)

Publishing executive. From the description of Reminiscences of Herbert Buhrow : oral history, 1956. (Columbia University In the City of New York). WorldCat record id: 122512651 ...

McGraw-Hill, inc.

http://n2t.net/ark:/99166/w6vm8b2v (corporateBody)