J. Walter Thompson Company. Vergil D. Reed and Lubertus Smilde Papers, 1944-1960

ArchivalResource

J. Walter Thompson Company. Vergil D. Reed and Lubertus Smilde Papers, 1944-1960

J. Walter Thompson Company. Vergil D. Reed and Lubertus Smilde Papers, 1944-1960

http://library.duke.edu/rubenstein/findingaids/jwtreedsmilde/

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Vergil Reed was director of the U.S Bureau of the Census (1940s), Director of Research and an economist with J. Walter Thompson Company (1940s-1950s), as well as a professor of marketing and foreign trade at Michigan State, Columbia and Boston Universities. Lubertus Smilde was Reed's colleague and successor in the Market Research Department at JWT. The Vergil D. Reed and Lubertus Smilde Papers span the years 1944 to 1960 and include correspondence, memoranda, office files, client files, reports, speeches, and newspaper clippings, as well as some advertisements. The material forms the body of extant records for Reed's work as Director of Research for JWT; however, a substantial portion of the collection originated in the office of Reed's colleague and successor, Lubertus Smilde. Topics include analysis of population trends and their influence on various markets; views of the private enterprise system; how research findings might be applicable to JWT clients; and work on JWT's World Markets Series. Correspondents include Arno Johnson, Samuel Meek, and Norman Strouse.

1.3 Linear Feet; 1000 Items

eng,

David M. Rubenstein Rare Book & Manuscript Library