J. Walter Thompson Company. Newsletter Collection, 1910-2005

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J. Walter Thompson Company. Newsletter Collection, 1910-2005

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest enduring advertising agencies in the U.S. The Newsletter Collection comprises the agency's internally produced newsletters, which date from 1916 through 2005. Newsletters survive from the main office, certain domestic and international offices (particularly from Atlanta, Chicago, Detroit, London, Los Angeles, New York and San Francisco), and divisions and affiliates (especially Brouillard Communications; Lord, Geller, Federico, Einstein; Dialog; and Thompson Recruitment Advertising) of JWT. Topics contained in the newsletters include staff biographical information; office events; account and client news; featured campaigns; marketing; merchandising; consumer behavior; research and planning; developments and issues in television, radio, and print media; and personal activities of the staff. Most of the newsletters are in English, but German, Spanish, French, Italian and Portuguese language publications are also present. As the Company continues to publish house organs, the collection will continue to grow.

17 Linear Feet; 9000 Items

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Information

SNAC Resource ID: 6359747

Related Entities

There are 5 Entities related to this resource.

WPP Group

http://n2t.net/ark:/99166/w6x794b5 (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

JWT Group

http://n2t.net/ark:/99166/w6w53cp8 (corporateBody)

JWT Specialized Communications

http://n2t.net/ark:/99166/w6w822sj (corporateBody)

Don Johnston's

http://n2t.net/ark:/99166/w64c8r6p (person)