J. Walter Thompson Company. Harry Clark Papers, 1945-1992 and undated

ArchivalResource

J. Walter Thompson Company. Harry Clark Papers, 1945-1992 and undated

J. Walter Thompson Company. Harry Clark Papers, 1945-1992 and undated

http://library.duke.edu/rubenstein/findingaids/jwtfrankfurtclark/

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Harry Clark was an advertising executive who served as Director of JWT's Frankfurt Office and eventually of JWT's New York Office; Managing Director of Landsdowne Advertising, a JWT subsidiary; and co-founder of Smith Clark Associates, a consulting firm based in Princeton, N.J. The Harry Clark Papers cover the years 1945-1992, with the bulk of materials dating from the 1970s, the period during which Clark served as Director of the JWT Frankfurt Office, and during 1984-1986, when he served as Director of JWT in New York. The collection primarily consists of correspondence, administrative forms, presentations, speeches, meeting files, proofs, and financial reports, with extensive records from the Frankfurt Office. Companies represented include Braun, Chevron, De Beers, Eastman Kodak Company, Kellogg Company, Pan American Airways, PepsiCo, Rustenburg Platinum Mines, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

16.85 Linear Feet; 12,640 Items

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David M. Rubenstein Rare Book & Manuscript Library