Director in RALLY’s San Francisco office specializing in strategic message planning, grassroots organizing, political communications, creative storytelling, and media events. Oversees strategy for XQ: The Super School Project, an ambitious initiative that calls on the American public to rethink and design the next American high school.
Former Director of Message Planning at the White House in charge of spearheading multi-layered logistical operations to gain press coverage and public support for President Obama’s agenda. Co-developed and co-executed message strategy across traditional and new media platforms. Planned the President’s media events, live press statements, interviews, and domestic travel.
Joined the White House after a successful run with the Obama campaign.
Previously worked as a public relations account manager in New York City. Drove the execution of plans and campaigns to generate publicity, expert quotes, trend stories, and company announcements. Managed media requests, developed compelling story angles and pitches, and identified media trends, news cycles, and spin opportunities.
