Cooley, Leland Frederick

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Leland F. Cooley produced the first television commercial in 1944, which was for Lever Brothers Rinso. He was director of television for the advertising firm of Ruthrauff & Ryan working with CBS and NBC, and in 1946 he developed the Lanny Ross Show which ran until 1949 and was the first show to be sent out on a network. After Perry Como's show failed several times, Cooley was offered the challenge of making the newly titled "Perry Como Show" a success.

From the description of Leland Frederick Cooley papers, 1950-1991 (bulk 1950-1956) (University of Wyoming, American Heritage Center). WorldCat record id: 260046801

Archival Resources
Role Title Holding Repository
creatorOf Cooley, Leland Frederick. Leland Frederick Cooley papers, 1950-1991 (bulk 1950-1956) Univerisity of Wyoming. American Heritage Center.
creatorOf Leland Frederick Cooley and Lee Morrison Cooley papers, 1939-1978 University of California, Irvine. Library. Department of Special Collections
referencedIn Cooley, Lee Morrison. Leland Frederick Cooley and Lee Morrison Cooley papers, 1939 - 1978. University of California, Irvine. Library. Department of Special Collections
creatorOf Cooley, Leland Frederick. Papers, 1950-1991 (bulk 1950-1956). Univerisity of Wyoming. American Heritage Center.
Role Title Holding Repository
Relation Name
associatedWith Cooley, Lee Morrison. person
Place Name Admin Code Country
United States
Subject
Television
Television authorship
Television producers and directors
Television programs
Occupation
Television producers and directors
Activity

Person

Active 1950

Active 1991

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