Pierce, Joseph A. (Joseph Alphonso), 1902-

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Atlanta University and the National Urban League conducted a research project from February 1, 1944 through February 1, 1946 to study Negro business and business education. Financed by the General Education Board, the project was carried out through cooperative efforts of local chapters of the National Urban League, the National Negro Business League, the National Housing Agency, the National Negro Insurance Association, 23 Negro colleges and universities, the U.S. Bureau of Census, and the U.S. Department of Commerce. The project was administered by Franklin O. Nichols, Southern Regional Director of the National Urban League, and the research directed by Dr. Joseph A. Pierce, a professor of Mathematics and Statistics, Atlanta University. The project studied the status of Negro business, its needs, opportunities for expansion, projections for the future, and how well business education at Negro colleges met the needs and planned for opportunities in business. The project was launched at a conference held at Atlanta University on February 24, 1944. The findings of the project were published in Negro Business and Business Education, Their Present and Prospective Development by Joseph A. Pierce (New York: Harper & Brothers Publishers, 1947).

From the description of Project to Study Business and Business Education Among Negroes. 1944-1946. (Australian National University). WorldCat record id: 51865472

Archival Resources
Role Title Holding Repository
creatorOf Pierce, Joseph A. (Joseph Alphonso), 1902-. Project to Study Business and Business Education Among Negroes. Atlanta University Center, Robert W. Woodruff Library
Role Title Holding Repository
Relation Name
associatedWith Atlanta University Center (Ga.) corporateBody
associatedWith General Education Board. corporateBody
associatedWith National Negro Business League (U.S.) corporateBody
associatedWith National Urban League. corporateBody
associatedWith Nichols, Franklin O. person
associatedWith United States. National Housing Agency. corporateBody
Place Name Admin Code Country
African American business enterprises
African Americans in business
Business education


Birth 1902


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