Rutgers University. Dept. of University Relations. Office of Media Relations.

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On April 3, 2007, the Rutgers Women?s Basketball Team lost 59-46 to Tennessee in the NCAA Women?s National Championship game ? ending a historic season that also included a Big East Tournament championship and an NCAA tournament win over then-No.1 ranked Duke. The next morning, national radio and television talk-show host Don Imus made a highly derogatory comment about the team over the national airwaves. Once members of the Rutgers administration became aware of this comment from representatives of the news media, they worked with Coach C. Vivian Stringer to craft a communications strategy that would express the university community?s outrage without taking away from the ongoing celebration of the team?s success. After Coach Stringer and the team left campus for the Easter weekend, the Imus controversy grew into an international news story. Members of the administration worked with community leaders, political leaders and media representatives to manage the story throughout the weekend. The result was unprecedented in the university?s history ? nearly 20,000 print, digital and broadcast stories about Rutgers, the vast majority of them positive. The successful management of this controversy also led to widespread praise for the university?s response as well as national coverage of Rutgers? heightened prestige.

From the description of Records of the Don Imus Controversy, April 4-May 9, 2007. (Rutgers University). WorldCat record id: 767568147

Role Title Holding Repository
Relation Name
associatedWith Adams, Katie. person
associatedWith Ajavon, Matee. person
associatedWith Big East Conference. corporateBody
associatedWith Blake, Pamela. person
associatedWith Brann, Stacey. person
associatedWith Carson, Essence. person
associatedWith Imus, Don. person
associatedWith Junaid, Rashidat. person
associatedWith MacConnell, Kevin. person
associatedWith Manning, Kim. person
associatedWith McCormick, Richard L. person
associatedWith McCurdy, Myia. person
associatedWith McGuirk, Bernard. person
associatedWith MSNBC. corporateBody
associatedWith Mulcahy, Robert E. person
associatedWith NCAA Basketball Tournament. corporateBody
associatedWith NCAA Women?s National Championship. corporateBody
associatedWith Prince, Epiphanny. person
associatedWith Ray, Brittany. person
associatedWith Rosenberg, Sid, 1967- person
associatedWith Rutgers Scarlet Knights (Basketball team) corporateBody
associatedWith Rutgers University. Dept. of University Relations. corporateBody
associatedWith Stringer, C. Vivian. person
associatedWith Thrash, Sammeika. person
associatedWith Trevor, Greg. person
associatedWith Vaughan, Kia. person
associatedWith Wooding, John. person
associatedWith Zurich, Heather. person
Place Name Admin Code Country
United States
Subject
Racism
Racism in language
Racism in popular culture
Racism in the press
Sexism
Sexism in language
Sexism in music
Occupation
Activity

Corporate Body

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