New York University. Office of the Vice President for University Relations.

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The Office Of The Vice President for University Relations was created in 1957 in response to the New York University Self-Study which recognized a need for two-way communication between the university and the community which it served. The Self-Study, published in 1956, was financed by a grant from the Carnegie Corporation, and represented a major attempt at long-range planning under the leadership of then Chancellor Henry T. Heald. In the same year, a restructuring of administrative titles took place at NYU: the Chancellor became President and Vice Chancellors became Vice Presidents.

The new Vice President for University Relations became responsible for dissemination of information about New York University programs, and supervision of communication with the University community, and its neighbors through NYU's radio, television and publication units. During Chancellor Heald's administration (1952-56) the Public Relations Department had been responsible for the Office of Publication and Printing and for Information Services. The responsibility for these services was administratively transferred to the Vice President for University Relations when the new office was established and the directors of both units reported to him.

Arthur Leon Brandon came to New York University in 1957 from the University of Michigan where he had been Director of University Relations. A graduate of Broaddus College (now Alderson-Broaddus), Vice President Brandon held an M.A. from Bucknell University, an honorary degree of Doctor of Laws from Oklahoma Baptist University and an honorary degree of Doctor of Humane Letters was conferred by Alderson-Broaddus in 1962. He was a member of the public relations commission of the Association of American Colleges and was president of the American College Public Relations Association (ACPRA) from 1944 to 1946.

Arthur L. Brandon held the Office Of Vice President for University Relations through December 31, 1963. He was succeeded by Thomas P. Robinson on January 1, 1964. The office was dissolved in 1965.

Sources:

New York University, The New York University Self-Study Final Report (Washington Square, New York: New York University Press, 1956), p.4l4. Handbook for Students At The Washington Square Center, New York University Bulletin Volume LVIII. Number 39, September 29,1958, pp. 15-16. Also, "Draft Copy" for Student Handbook-Directory. Arthur L. Brandon, Records Group 7.2.1., Series I, "Student Handbook-Directory" file. New York University Official Directory 1963-1964, p. 5.

From the guide to the Records of the Office of Vice President for University Relations, 1957-1962, (New York University Archives)

Archival Resources
Role Title Holding Repository
creatorOf Records of the Office of Vice President for University Relations, 1957-1962 New York University. Archives
Role Title Holding Repository
Place Name Admin Code Country
New York (State) |z New York.
Subject
Private universities and colleges
Occupation
Activity

Corporate Body

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