Cox, Reavis, 1900-
Variant namesEducator, author and marketing consultant; B.A., U. of Texas, (1921) and Ph.D., Columbia U., (1932); faculty, Wharton School, U. of Pennsylvania (1935-1971); chairman, Dept. of Marketing (1935-1941); noted for his "multiple flow concept" and his recognition of the city as a marketing institution; author on comparative marketing and theory in marketing.
From the description of Papers, 1935-1969. (University of Pennsylvania). WorldCat record id: 122470419
Archival Resources
| Role | Title | Holding Repository | |
|---|---|---|---|
| creatorOf | Cox, Reavis, 1900-. Papers, 1935-1969. | University of Pennsylvania, Archives & Records Center | |
| creatorOf | Masters, Rosemary, 1939-. Correspondence, 1958-1970. | Mount Holyoke College, Williston & Miles-Smith Library | |
| referencedIn | Rosemary Masters correspondence MS 0568., 1958-1970. | Mount Holyoke College Archives and Special Collections |
Bibliographic and Digital Archival Resources
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Filters:
| Relation | Name | |
|---|---|---|
| associatedWith | Masters, Rosemary, 1939- | person |
| associatedWith | University of Pennsylvania | corporateBody |
| associatedWith | University of Pennsylvania. Educational Council. | corporateBody |
| associatedWith | University of Pennsylvania. Faculty Senate. | corporateBody |
| associatedWith | University of Pennsylvania. Institute of Humanistic Studies for Executives. | corporateBody |
| associatedWith | University of Pennsylvania. University Council. | corporateBody |
| associatedWith | University of Pennsylvania. Wharton Graduate Division. | corporateBody |
| associatedWith | University of Pennsylvania. Wharton School | corporateBody |
| Place Name | Admin Code | Country |
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| Subject |
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| Marketing |
| Occupation |
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| College teachers |
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Person
Birth 1900
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