Cox, Reavis, 1900-
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Educator, author and marketing consultant; B.A., U. of Texas, (1921) and Ph.D., Columbia U., (1932); faculty, Wharton School, U. of Pennsylvania (1935-1971); chairman, Dept. of Marketing (1935-1941); noted for his "multiple flow concept" and his recognition of the city as a marketing institution; author on comparative marketing and theory in marketing.
From the description of Papers, 1935-1969. (University of Pennsylvania). WorldCat record id: 122470419
Role | Title | Holding Repository | |
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creatorOf | Cox, Reavis, 1900-. Papers, 1935-1969. | University of Pennsylvania, Archives & Records Center | |
creatorOf | Masters, Rosemary, 1939-. Correspondence, 1958-1970. | Mount Holyoke College, Williston & Miles-Smith Library | |
referencedIn | Rosemary Masters correspondence MS 0568., 1958-1970. | Mount Holyoke College Archives and Special Collections |
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Relation | Name |
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associatedWith | Masters, Rosemary, 1939- |
associatedWith | University of Pennsylvania |
associatedWith | University of Pennsylvania. Educational Council. |
associatedWith | University of Pennsylvania. Faculty Senate. |
associatedWith | University of Pennsylvania. Institute of Humanistic Studies for Executives. |
associatedWith | University of Pennsylvania. University Council. |
associatedWith | University of Pennsylvania. Wharton Graduate Division. |
associatedWith | University of Pennsylvania. Wharton School |
Person
Birth 1900
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Cox, Reavis, 1900-
Cox, Reavis, 1900- | Title |
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