Publicity Clock Company.

The Publicity Clock Company, an advertising firm in New York City from around 1915 to at least 1930, placed advertisements in local movie theaters by means of the Publicity Clock, a device that projected the image of a working clock face with a repeating sequence of advertisements displayed within the dial. Throughout the 1920s and perhaps later, the company was located at 105 West 40th Street and run for a number of years by Leslie Neuberger.

From the description of Publicity Clock Company advertising cards and brochures, circa 1920s and undated. (Duke University Library). WorldCat record id: 672293478

The Publicity Clock Company, an advertising firm in New York City from around 1915 to at least 1930, placed advertisements in local movie theaters by means of the Publicity Clock, a device that projected the image of a working clock face with a repeating sequence of advertisements displayed within the dial. The Publicity Clock Co. engaged advertisers, collected fees from them, and supplied the advertising transparencies for the device. Theaters received a portion of the proceeds for projecting the colorful image on the wall near the movie screen.

Throughout the 1920s and perhaps later, the company was located at 105 West 40th Street and run for a number of years by Leslie Neuberger, the brother of Roy R. Neuberger, the founder of Neuberger Berman. The mechanism that intermittently changed the advertisements was patented by John U. Barr on July 20, 1915, patent number 1,146,839. Although not represented in this collection, the company was later known for the slogan, Let Time Tell Your Story.

From the guide to the Publicity Clock Company Advertising Cards and Brochures, circa 1920s and undated, (David M. Rubenstein Rare Book & Manuscript Library, Duke University)