Lerma, Sheila M.
Archival Resources
| Role | Title | Holding Repository | |
|---|---|---|---|
| creatorOf | Lerma, Sheila M. Does expertise or pretty please : the effects of physical attractiveness, expertness, and gender of advertising models on children's perceptions of advertisements / by Sheila M. Lerma. | University of Houston, Clear Lake, Alfred R. Neumann Library |
Bibliographic and Digital Archival Resources
| Role | Title | Holding Repository |
|---|
Filters:
| Relation | Name | |
|---|---|---|
| associatedWith | University of Houston--Clear Lake. School of Human Sciences and Humanities. | corporateBody |
| Place Name | Admin Code | Country |
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| Subject |
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| Advertising and children |
| Models (Persons) |
| Motivation research (Marketing) |
| Performance |
| Persuasion (Psychology) |
| Physical-appearance-based bias |
| Sex role in advertising |
| Occupation |
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| Activity |
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Person
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