W. & J. Sloane

W. & J. Sloane was a noted home furnishings store in New York City. It was founded by William Sloane in 1843 as a carpeting and floor cloth shop. When his brother John became a partner, the company name was changed to W. & J. Sloane. Branches were opened in other cities as well. In the 1890s, Sloane opened an upholstery and decorating department and began selling antique furniture. In the early 20th century, Sloane added period reproductions to its stock, and even operated its own factories for making the reproductions. They called their lines the Company of Master Craftsmen (higher end furniture) and Oneidacraft (a less expensive line). By 1900, W. & J. Sloane was a complete home furnishings store, selling rugs, furniture, draperies, fabrics, and accessories. One of their marketing ploys was erecting the "House of Years" inside the New York store. In this house, the firm showcased its stock in a real home setting.

From the description of Photographs of furniture, correspondence, and price lists, 1937-1938. (Winterthur Library). WorldCat record id: 261234148