Founded by William Pulver Soash in 1905, the W.P. Soash Land Company sold land tracts in the Texas Panhandle, and the land developer and colonizer used excursion trains to promote lands which were available through his company. A company magazine entitled The Golden West was used to advertise and create an interest in the areas being opened. The magazine also included social, economic, and political discussions. In 1912, Soash was forced to close the land company due to three years of drought in the Texas Panhandle region.
The Handbook of Texas has published a more in-depth online biography of William Pulver Soash at http://www.tsha.utexas.edu/handbook/online/search.html
From the guide to the W. P. Soash Land Company Records, S 943. 1., 1907-1918, (Southwest Collection/Special Collections Library, Texas Tech University)