Liebler & Co.

Liebler & Co. was a play production organization founded in 1898 by Theodore Liebler, Jr., and George Tyler, a practical printer.

The company policy was to acquire plays written by famous American and European authors, and to produce them with prominent actors. Each year George Tyler made at least one trip abroad to see new plays and contract for their American production. He would also engage foreign stars of note and promise. Liebler & Co. were among the leading theatrical producers until the mid-1910s, when the increasing popularity of motion pictures began to have an impact on their business.

From the description of Liebler & Co. records, 1890-1931. (New York Public Library). WorldCat record id: 122531626

Liebler & Co. was a play producing organization founded in 1898 by Theodore Liebler, Jr. and George Tyler, a practical printer. The company policy was to acquire plays written by famous authors both in the United States and Europe and to produce them with noted artists. Each year George Tyler made at least one trip abroad to see new plays and contract for their American production. He would also engage foreign stars of note and promise.

Until 1915, Liebler & Company were the leading theatrical producers in America. However, with the rise of the motion picture industry their business faltered.

From the guide to the Liebler & Co. records, 1890-1931, (The New York Public Library. Billy Rose Theatre Division.)