College Bowl is a game of questions and answers played by two teams of competing students. It was broadcast on the NBC radio network under the sponsorship of Good Housekeeping Magazine from 1953 to 1955. College Bowl became a network television show sponsored by the General Electric Company under the name "GE College Bowl" from 1959 to 1970. Long before College Bowl left network television, the game had become an important activity on campuses across the country. In 1977, in conjunction with the Association of College Unions International (ACUI), College Bowl organized official competition at the campus, regional, and national levels. Every spring an official National Championship Tournament features the top 16 teams in the country.
From the description of Louisiana State University College Bowl poster, 1961. (Louisiana State University). WorldCat record id: 230495074
