Copeland, Melvin Thomas, 1884-1975

Melvin Thomas Copeland served as an Instructor in Economics at Harvard from 1909-1910 and at New York University from 1911-1912. He was an instructor at Harvard University Graduate School of Business Administration from 1912-1918 and Professor of Marketing from 1919-1953. Copeland was Director of the Bureau of Business Research from 1916-1926 and Director of Business Research from 1942-1953. He was the author of the first casebook, Marketing Problems, as well as numerous other publications on manufacturing, merchandising, process, and the role of business executives.

From the description of Melvin Thomas Copeland papers, 1919-1953. (Harvard Business School). WorldCat record id: 76811740

Melvin Thomas Copeland, 1884 to 1975, earned the BA from Bowdoin in 1906, an MA from Harvard in 1907, and a Ph.D. (Economics) from Harvard in 1910. He served as an Instructor in Economics at Harvard from 1909 to 1910 and at New York University from 1911 to 1912. He was an instructor at HBS from 1912 to 1918 and Professor of Marketing from 1919 to 1953. He was Director of the Bureau of Business Research at HBS from 1916 to 1926 and Director of Business Research from 1942 to 1953. Copeland served as Chair of the Massachusetts Committee on Post-War Readjustment from 1943 to 1946; chaired the Harvard Advertising Award Jury from 1925 to 1931; was a commentator on Harvard Business Reports from 1927 to 1931; and served on the Board of Overseers at Bowdoin College from 1934 to 1947. He was the author of the first casebook used at HBS, Marketing Problems, as well as numerous other publications on manufacturing, merchandising, process, and the role of business executives.

From the guide to the Melvin Thomas Copeland papers, 1919-1953, (Baker Library, Harvard Business School)