S.H. Woodruff, Los Angeles realtor and head of the Dana Point Syndicate in the 1920s, was instrumental in designing the Dana Point development in Orange County, California and promoting its coastal amenities through a nationwide publicity campaign.
The centerpiece of the development was to be the luxurious cliff-top Dana Point Inn, which was modeled on similar buildings located on the Italian and French Rivieras. Although successful in its early stages, Woodruff's Dana Point development effort failed in 1930, due primarily to the effects of the 1929 stock market crash upon the finances of the investors. Prior to his work with the Dana Point Syndicate, Woodruff was best known for his collaboration on the exclusive subdivision known as "Hollywoodland," which gained fame as a result of the large metal sign erected in the Hollywood Hills to publicize its location.
From the description of Dana Point Syndicate records of S.H. Woodruff, 1911-1937 (bulk 1920-1930). (University of California, Irvine). WorldCat record id: 42615445
