Woodlawn Trustees, Incorporated

The Woodlawn Trustees, Incorporated, is a non-profit real estate development firm incorporated in Delaware on December 12, 1918, by textile manufacturer William Poole Bancroft (1835-1928). It subsumed Bancroft's earlier, for-profit venture, The Woodlawn Company (1901-1926). The Trustees are responsible for maintaining affordable housing in the ciry of Wilmington and for the orderly development of large tracts of suburban land, mostly located in Brandywine Hundred between Concord Pike and the Brandywine Creek and running north from Rockland Road into Delaware County, Pa.

Like many Quaker industrialists, including the Cadburys in England, the Bancrofts strove to maintain their religious and ethical beliefs in the workplace, particularly by pioneering in welfare work for their employees, including the provision of decent housing and recreational amenities. William P. Bancroft was a founding member of Wilmington's Board of Park Commissioners and donated a large block of family land for Rockford Park. Bancroft was concerned about the orderly growth of cities and convinced that the city would soon outgrow its boundaries. He thus began to buy large tracts of farm land north and west of the city, which he intended to be developed in a planned, rational manner, with ample allowance for parks and other open space. In order to carry out these operations, he formed The Woodlawn Company in 1901. The company's first activities were within the city limits, where it built and rented the "Woodlawn Flats," blocks of row houses and apartments for working people (1903-1914) and the Bancroft Parkway (1912-1932), a tree-lined residential street with a wide planted median running north-south on the west side of town.

To carry out his larger goal of orderly growth after he was gone, Bancroft placed his land in trust. Local charitable organizations were to hold stock in the trust and use the income from real estate development to fund their activities. Active development of the rural properties was put on hold by the Depression and World War II, but thereafter the Trustees constructed a number of housing developments, including Alapocas, Woodbrook, Sharpley, Edenridge and Tavistock. Other land was banked by being leased for farming or as parkland. However, the Trustees discovered that the only way to subsidize their low-cost rental housing in the city and to remain solvent was to seek profits like any commercial developer. This meant constructing conventional suburban tract housing developments and strip malls aimed at middle class buyers.

This tension between the founder's vision and commercial reality came out in the open during the 1960s, compounded by contermporary developments in the Civil Rights movement. Although the Trustees bought out the failing Citizens Housing Corporation, which provided low-cost housing for African Americans on the city's east side, its suburban developments included the customary segregationist restrictive covenants. Pressure for change primarily came from the Wilmington Monthly Meeting of Friends, which sought to hold the Trustees to the founder's Quaker beliefs, and from Martha Ann du Pont, who sued the Trustees in 1972-74 on the grounds that their refusal to sell a suburban house as a home for neglected children constituted racial discrimination. During the same period, the IRS challenged the Trustees' tax-exempt status.

By the mid-1970s, external pressures and the unsettled financial climate of recession and stagflation had pushed the Trustees into considering the sale of their remaining assets. However, beginning in the mid-1980s, renewed growth in the Concord Pike Corridor between Wilmington and West Chester, Pa., greatly enhanced the value of its holdings, although the development has taken the form of strip malls of national chains and big-box stores, with other land still banked for farming as a green buffer.

From the description of Woodlawn Trustees, Incorporated, records, 1880-2005 (bulk, 1901-1995). (Hagley Museum & Library). WorldCat record id: 745476070