Tomars, Adolph Siegfried

Sociologist and educator, Adolph S. Tomars (1908-1985), was the son of Semion Tomars (c. 1876-1943), a former concert singer, who was associated with the multifaceted American theatrical manager and impresario, Oscar Hammerstein I (1846-1919).

Hammerstein began his career in the cigar industry. He invented devices related to cigarmaking and he also edited the U.S. Tobacco Journal. Hammerstein used the fortune he had made in the tobacco industry to finance his various theatrical ventures. After several unsuccessful projects, he finally realized his ambition of presenting grand opera in English at popular prices, by opening his (second) Manhattan Opera House on Thirty-fourth Street in 1906, competing successfully with the Metropolitan Opera. After 1908, Semion Tomars served as stage manager for the Manhattan Opera House. In 1910, Hammerstein was paid a large sum by the Metropolitan Opera to cease producing opera in New York for ten years. He used the money to go to England, where he opened the London Opera House in 1911 to compete with the Royal Opera House; Tomars also served as stage manager for that theater. Although the London Opera House failed after its first and only season, Hammerstein returned to New York where he built another new theater. Tomars remained associated with Hammerstein until the latter's death. Tomars later directed productions for several opera companies.

From the description of Adolph S. Tomars Oscar Hammerstein I research papers, 1878-1980. (New York Public Library). WorldCat record id: 60659871

Adolph S. Tomars, a sociologist and educator, was born on Feb. 2, 1908 in New York City to Semion and Rose Tomars. He received his B.A., M.A., and Ph.D. from Columbia University. Tomars married the former Regina Rubinoff in 1932; they had one daughter, Adrea Ruth. He was a member of the City College of New York faculty and later became chairman of the Sociology Department there. Tomars also taught at New York University and Hofstra University. In 1959, he received a Guggenheim fellowship. He was the author of the book, Introduction to the Sociology of Art, published in 1940. He died in New York City in March 1985.

Opera stage director, impresario, and onetime concert singer, Semion Tomars, was born in Bobruisk, Russia around 1876. He sang in Russia, Vienna, and London before coming to the Metropolitan Opera Company at the turn of the century. After 1908, Semion Tomars was stage manager for the opera productions of Oscar Hammerstein I at the Manhattan Opera House and the London Opera House. He was associated with Hammerstein until the latter’s death. Semion Tomars also directed productions for the Chicago-Philadelphia Opera Company, the Century Opera Company, and the Society of American Singers. He directed his own companies in London and New York, including the National Opera Guild in 1927, whose mission was to produce opera in English. His wife, Rose, was a Polish born soprano who performed in Steinway Hall in 1934. Semion Tomars died of a heart attack in 1943.

Oscar Hammerstein I, theatrical manager and impresario, inventor, and composer, was born in Berlin on August 1, 1846. Running away to New York at the age of sixteen, he found work in the cigarmaking industry. Hammerstein began to invent devices related to cigarmaking and is said to have made over $1,000,000 from his inventions. He also edited (some sources say founded) the United States Tobacco Journal, which he successfully ran until 1885. His first theatrical venture was writing three one-act comedies in German; these were produced by a New York City local theater in 1868.

In 1870, Hammerstein became lessee and manager of the Stadt Theatre (later the Windsor) in New York City. The Harlem Opera House was the first theater he built; it was completed in 1880. Here he produced operas in English, to artistic and financial failure. Among Hammerstein’s other theaters were the Columbus Theatre (1890?), Olympia Music Hall (1895), Victoria Music Hall (1899), and the Republic (1900). He was also part owner of Koster and Bial’s vaudeville house, as well as other theaters.

To realize his ambition of presenting grand opera in English at popular prices, Hammerstein built the Manhattan Opera House on Thirty-fourth Street in 1906, competing with the Metropolitan Opera House. Hammerstein also built the Philadelphia Opera House in 1908. In 1910, he was paid a large sum (reports vary between $1,000,000 and $2,000,000) by the Metropolitan Opera to cease producing opera in New York and Philadelphia for ten years. Hammerstein then went to England, where he opened the London Opera House in 1911. It failed after its first and only season. He returned to New York and built the American Opera House in 1912, but was legally prevented from producing opera there. Hammerstein renamed the theater the Lexington Theatre and presented popular entertainments in it. Hammerstein was married three times and had four sons and two daughters. He died August 1, 1919 in Lenox Hill Hospital due to complications from diabetes.

From the guide to the Adolph S. Tomars Oscar Hammerstein I research papers, 1878-1980, (The New York Public Library. Music Division.)