Bogart, Leo

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Sociologist, author, and marketing specialist known for studying the role of mass media in culture.

From the description of Leo Bogart papers, 1912-2005 and undated. (Duke University Library). WorldCat record id: 317586959

"Utilization of Negro Manpower in the Army: a 1951 Study," also known as "Project Clear," was commissioned by the United States Army to gauge the use of black personnel in the Army. This analysis pulls together a variety of sociological data including interviews with black and white enlisted men and officers; reviews of World War II historical data; army studies, reports and other publications; and reports about black participation in the Korean War. Previous desegregation policies employed by the army, black officers and enlisted men, integrated troops serving in Korea, and the changing social climate of the United States contributed to the formation of this report.

Dr. Leo Bogart was part of the team effort to produce "Project Clear: The Utilization of Negro Troops in Korea," which was included in the larger "Utilization of Negro Manpower" study. Bogart subsequently wrote "The Army and Its Negro Soldiers," published in 1954, which cited a draft of the study. Bogart sought to have the "Project Clear" report declassified under the Freedom of Information Act (FOIA) of 1966.

From the description of Utilization of Negro Manpower in the Army collection, 1951-1968. (New York Public Library). WorldCat record id: 79427297

Archival Resources
Role Title Holding Repository
creatorOf Bogart, Leo. Utilization of Negro Manpower in the Army collection, 1951-1968. New York Public Library System, NYPL
creatorOf Bogart, Leo. Leo Bogart papers, 1912-2005 and undated. Duke University Libraries, Duke University Library; Perkins Library
creatorOf Bogart, Leo. [Report on the USIA]. Columbia University in the City of New York, Columbia University Libraries
Role Title Holding Repository
Relation Name
associatedWith Gannett Center for Media Studies. corporateBody
associatedWith Innovation International Media Consulting Group. corporateBody
associatedWith John W. Hartman Center for Sales, Advertising & Marketing History. corporateBody
associatedWith McCann-Erickson Worldwide. corporateBody
associatedWith Newspaper Advertising Bureau (New York, N.Y.) corporateBody
associatedWith Project Clear. corporateBody
associatedWith Revlon, inc. corporateBody
associatedWith Standard Oil Company. corporateBody
associatedWith United States. Army corporateBody
associatedWith United States. Army. Signal Corps. corporateBody
associatedWith United States Information Agency corporateBody
Place Name Admin Code Country
United States
United States
Subject
Advertising, Newspaper
African Americans
African American soldiers
Korean War, 1950-1953
Marketing research
Mass media
Mass media
Mass media and culture
Mass media and public opinion
Newspaper reading
Popular culture
Propaganda
Propaganda, American
Readership surveys
Sociology
Television
World War, 1939-1945
World War, 1939-1945
Occupation
Activity

Person

Active 1951

Active 1968

Chinese,

Dutch; Flemish,

German,

Hebrew,

French,

Italian,

Spanish; Castilian,

Finnish,

English,

Arabic,

Japanese,

Portuguese,

Serbian,

Russian,

Romanian; Moldavian; Moldovan,

Swedish

Information

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SNAC ID: 36811190