Shadegg, Stephen C.

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Public relations consultant.

From the description of Reminiscences of Stephen C. Shadegg : oral history, 1967. (Columbia University In the City of New York). WorldCat record id: 122569483

Stephen Shadegg was born in Minneapolis, Minnesota Dec. 8, 1909 and raised in Redlands, California. As an author, publicist, campaign strategist and speech writer, he emerged as the most successful Republican campaign manager in Arizona at a time when Democrats predominated. Shadegg died of cancer April 16, 1990.

From the description of Stephen C. Shadegg collection, 1855-1991, 1930s-1990 [manuscript]. (Scottsdale Public Library). WorldCat record id: 26104678

Stephen Caroyl Shadegg was born in Minneapolis, Minnesota on December 8, 1909 and was raised in Redlands, California. He was a graduate of Redlands High School and attended the Pasadena Community Playhouse School of Theatre. In 1932 he moved to Arizona, where he sold insurance, began writing and producing shows for Phoenix radio stations KTAR and KOY, and married Byrnice Crist. In 1939 he was the publicity director of the Arizona Exhibit at the Golden Gate International Exposition on Treasure Island in San Francisco Bay, California. Shadegg married Eugenia Kehr (1913-1988) in the same year and the couple had four children, Cynthia, Eugenia, Stephen David, and John Barden. John Shadegg served in the U.S. House of Representatives from 1995 to 2010.

Stephen Shadegg was president of S-K Research Laboratories, Inc., a pharmaceutical manufacturing company (1941-1977), and president of Stephen Shadegg Associates, Inc., a Phoenix advertising and public relations firm (1963-1990). Among the prominent clients he represented in public policy decisions were the Salt River Project, Phelps Dodge Corporation, and Samaritan Health Service.

As an author, publicist, campaign strategist, and speech writer, Stephen Shadegg emerged as the most successful Republican campaign manager in Arizona at a time when Democrats predominated. His career as an election strategist began in 1942 with Lon Jordan's campaign for Sheriff of Maricopa County, Arizona. The first Arizona statewide election he masterminded was Democratic Senator Carl Hayden's 1950 re-election. Subsequently, Shadegg managed numerous Republican campaigns beginning with Senator Barry Goldwater's first campaign for the Senate in 1952 and continuing with his re-election drives in 1958, 1974, and 1980. Shadegg also served as Western Regional Director for Goldwater's run for president in 1964. Senator Goldwater described Shadegg as one of the most knowledgeable and practical men we have ever had in politics.

Shadegg managed successful campaigns for other Republican candidates, including Senator Paul Fannin, U.S. Representative Eldon Rudd, and Arizona Governor Jack Williams, who regarded Shadegg as a real innovator in political campaigns. Outside of Arizona, Shadegg served as a campaign consultant for Republican U. S. Senators Karl Mundt, Carl Curtis, Gordon Allott, Margaret Chase Smith, Henry Dvorshak, John Cooper, Clifford Case, Leverett Saltonstall, Keith Thomson, Andrew Schoeppel, Paul Laxalt, and John Tower. In all, he participated in twenty-nine national campaigns.

Shadegg served as State Chairman of the Arizona Republican Central Committee and also served as an influential member and strategist of the Republican National Committee (1960-1962). Shadegg ran for the U.S. Senate in 1962 but was defeated in the Arizona Republican primary election by Evan Mecham.

Shadegg was a prolific writer of fiction and non-fiction and published nine books. His most well known non-fiction publications include Barry Goldwater: Freedom is His Flight Plan, With No Apologies, What Happened to Goldwater, Winning's a Lot More Fun, Arizona Politics, Arizona: An Adventure in Irrigation, The Phoenix Story, and How to Win an Election (which became a widely read political text). He also wrote a biography of Clare Boothe Luce, a history of Good Samaritan Hospital titled Miss Lulu's Legacy, and articles for the Episcopalian Church. In addition, Shadegg ghosted Barry Goldwater's popular How Do You Stand Sir column for the Los Angeles Times . His fictional works include a political novel, The Remnant, hundreds of articles and short stories for pulp crime, detective and general magazines under several pseudonyms (1936-1949), and screenplays for RKO Pictures (1939-1940).

Shadegg was active in civic and church affairs. He served as president of the Phoenix Community Council, the Arizona Country Club, and the Phoenix Little Theatre, where he led the efforts to construct the new playhouse as a part of the new Phoenix Civic Center. He was active in the Phoenix Chamber of Commerce, the First Phoenix Growth Committee, and the Phoenix Municipal Aeronautics Commission in addition to serving as Crusade Chairman of the American Cancer Society, as Executive Secretary of the Association of Arizona of Insurance Companies, and as Maricopa County Deputy Sheriff. In recognition of his community service, the Phoenix Advertising Club named him Phoenix Man of the Year in 1951. As an Episcopalian, Shadegg served as a vestryman at Trinity Cathedral in Phoenix and on the national executive board for the Episcopal Church. He was listed in Who's Who in America, in Who's Who in the West, and in Contemporary Writers .

Shadegg was an adjunct Political Science Lecturer at Arizona State University (1981-1984) and the University published two of his books. Stephen Shadegg died of cancer on April 16, 1990.

From the guide to the Stephen C. Shadegg Papers, 1855-1991, 1930s-1990, (Arizona State University Libraries Arizona Collection)

Archival Resources
Role Title Holding Repository
referencedIn Ruffner, Budge. Lester Ruffner collection, 1961-1983. Arizona State University Libraries
creatorOf Goldwater, Barry M. (Barry Morris), 1909-1998. Goldwater, Barry, collection, 1949-1965. University of Texas Libraries, University of Texas Libraries
creatorOf Stephen C. Shadegg Papers, 1855-1991, 1930s-1990 Arizona State University Libraries Arizona Collection
creatorOf Shadegg, Stephen C. Reminiscences of Stephen C. Shadegg : oral history, 1967. Columbia University in the City of New York, Columbia University Libraries
referencedIn Goldwater, Barry M. (Barry Morris), 1909-1998. The personal and political papers of Senator Barry M. Goldwater (1909-1998), 1880s-2008. Arizona State University Libraries
referencedIn Stephen Shadegg / Barry Goldwater Collection, 1949-1965 The Dolph Briscoe Center for American History, The University of Texas at Austin
creatorOf Shadegg, Stephen C. Stephen C. Shadegg collection, 1855-1991, 1930s-1990 [manuscript]. Arizona State University Libraries
Role Title Holding Repository
Relation Name
associatedWith Arizona Academy. corporateBody
associatedWith Arizona Country Club. corporateBody
associatedWith Arizona Historical Foundation. corporateBody
associatedWith Arizona Institute of Forensic Medicine. corporateBody
associatedWith Arizona Polygraph License Advisory Board. corporateBody
associatedWith Arizona. Select Law Enforcement Review Commission. corporateBody
associatedWith Arizona Town Hall. corporateBody
associatedWith Arizona Vegetable Growers Association. corporateBody
associatedWith Association of Arizona of Insurance Companies. corporateBody
associatedWith Barry Goldwater Institute for Public Policy Research. corporateBody
associatedWith Bartlett Estates. corporateBody
associatedWith Best Investment Company. corporateBody
associatedWith Carman, James W. person
associatedWith Central Arizona Project (U.S.) corporateBody
associatedWith Charter Oak Insurance Company. corporateBody
associatedWith Chavez, Cesar, 1927-1993. person
associatedWith Chiles, Lawton, 1930-1998. person
associatedWith Citizen's Committee For Recall Of Jack Williams (Ariz.) corporateBody
associatedWith Collier Associates. corporateBody
associatedWith Collier, Oscar, 1924- person
associatedWith Curtis, Carl T. (Carl Thomas), 1905-2000. person
associatedWith Democratic Party (Ariz.) corporateBody
associatedWith Douglas, Paul H. (Paul Howard), 1892-1976. person
associatedWith Edwin, Ed, person
associatedWith Episcopal Church. corporateBody
associatedWith Fannin, Paul J. (Paul Jones), 1907-2002. person
associatedWith Fisher, Sydney N. person
associatedWith Fleet Publishing Corporation. corporateBody
associatedWith Goddard, Samuel P., 1919-2006. person
associatedWith Goddard, Terry. person
associatedWith Goldwater, Barry M. (Barry Morris), 1909-1998. person
associatedWith Grady, John. person
associatedWith Grossman, Sam. person
associatedWith Harcourt Brace Jovanovich. corporateBody
associatedWith Harper, Howard M. person
associatedWith Hayden, Carl Trumbull, 1877-1972. person
associatedWith Holloway Associates, Inc. corporateBody
associatedWith House Republican Policy Committee (U.S.) corporateBody
associatedWith Intercollegiate Society of Individualists and Young Americans for Freedom. corporateBody
associatedWith Jaffa, Harry V. person
associatedWith KOY (Radio station : Phoenix, Ariz.) corporateBody
associatedWith KPHO (Radio station : Phoenix, Ariz.) corporateBody
associatedWith KTAR (Radio station : Phoenix, Ariz.) corporateBody
associatedWith Luce, Clare Boothe, 1903-1987. person
associatedWith MacDonald, Peter, 1928- person
associatedWith Marshall, Jonathan, 1924- person
associatedWith Mason, Tony. person
associatedWith McClellan Committee Correspondence Project. corporateBody
associatedWith McFarland, Ernest William, 1894-1984. person
associatedWith Mecham, Evan. person
associatedWith Mundt, Karl E. (Karl Earl), 1900-1974. person
associatedWith Phelps Dodge Corporation. corporateBody
associatedWith Phoenix Chamber of Commerce (Phoenix, Ariz.) corporateBody
associatedWith Phoenix Little Theatre. corporateBody
associatedWith Phoenix Municipal Aeronautics Commission (Ariz.) corporateBody
associatedWith Public Safety Alliance. corporateBody
associatedWith Pyle, Howard, 1906-1987. person
associatedWith Republican Governor's Conference. corporateBody
associatedWith Republican National Committee (U.S.) corporateBody
associatedWith Republican Party (Ariz.) corporateBody
associatedWith Republican Party (Ariz.). Central Committee. corporateBody
associatedWith Republican Party (U.S. : 1854- ) corporateBody
associatedWith Republican Party (U.S. : 1854- ). Goldwater for President. corporateBody
associatedWith Republican Study Committee (U.S.) corporateBody
associatedWith Rhodes, John J. (John Jacob), 1916-2003. person
associatedWith Roush, Dow Ben. person
associatedWith Rudd, Eldon. person
associatedWith Ruffner, Budge. person
associatedWith Salt River Project. corporateBody
associatedWith Samaritan Health Service. corporateBody
associatedWith Sanders, Milton. person
associatedWith Schulz, William R., 1931- person
associatedWith Shadegg, John, 1949- person
associatedWith Shadegg, Stephen person
associatedWith S-K Research Laboratories, Inc. corporateBody
associatedWith Smith, Dallas L. person
associatedWith Steiger, Sam, 1929- person
associatedWith Stephen Shadegg Associates, Inc. corporateBody
associatedWith Supporting Arizona's Future Economy. corporateBody
associatedWith Symms, Steven D. (Steven Douglas), 1938- person
associatedWith Trinity Cathedral (Phoenix, Ariz.) corporateBody
associatedWith Udall, Morris K. person
associatedWith Udall, Stewart L. person
associatedWith Unander, Siegfried. person
associatedWith United Farm Workers. corporateBody
associatedWith Urbano, Paul. person
associatedWith Usher, E. B. person
associatedWith U.S. Senate Republican Policy Committee. corporateBody
associatedWith Western Federal Corporation. corporateBody
associatedWith Williams, Jack, 1909- person
associatedWith Williams, Russ. person
Place Name Admin Code Country
United States
Phoenix (Ariz.)
United States
Scottsdale (Ariz.)
Phoenix Man of the Year
Lie detectors and detection
Community life--Awards
Campaign promises
City council members--Elections--1972
Election districts
Voter registration
Campaign management--Archival resources
Public relations consultants--Interviews


Active 1855

Active 1991



Ark ID: w65m935g

SNAC ID: 31846619