Rouse (1892-1990) was born in Denver, Colorado and graduated from Brown University in 1913 with a degree in mechanical engineering. After working as a refinery superintendent with Continental Oil Company, he joined Midwest Refining Company (later taken over by Standard Oil of Indiana). Rouse became general manager of manufacturing and in 1931 general manager of their Rocky Mountain Division. During World War II, Rouse worked for the Petroleum Administration for War before returning to Stanolind Oil and Gas Company.
Rouse also held a life-long interest in the cattle industry. He owned farms in Illinois and Wyoming and in the early 1960s began work on a comprehensive study of world cattle breeds. His three-volume work "World Cattle" was published in 1970.
From the description of John E. Rouse papers, 1912-1987. (University of Wyoming, American Heritage Center). WorldCat record id: 46487510