Marketing Information Center (McGraw-Hill Publications Company)

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Established in 1948 as a sales service for customers of the McGraw-Hill Publications Company. It was maintained through 1991.

From the description of McGraw-Hill Marketing Information Center vertical file, 1948-1991. (Duke University Library). WorldCat record id: 182747200
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creatorOf Marketing Information Center (McGraw-Hill Publications Company). McGraw-Hill Marketing Information Center vertical file, 1948-1991. Duke University Libraries, Duke University Library; Perkins Library
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associatedWith John W. Hartman Center for Sales, Advertising & Marketing History. corporateBody
Place Name Admin Code Country
Subject
Advertising
Advertising
Corporate governance
Management
Management
Marketing
Marketing research
Selling
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Activity

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Active 1948

Active 1991

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