American greetings corporation

Variant names

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American Greetings was founded in Cleveland, Ohio, by Jacob Sapirstein in 1906. Starting out as a seller of Cleveland picture postcard scenes, he later expanded the business to include greeting cards. By 1932, the Sapirstein Card Company began designing and manufacturing its own cards. In 1938, the company changed its name to American Greetings Publishers, and in 1952 to American Greetings Corporation.

Joseph Oster was the Vice President of American Greetings in the 1960s. American Greetings printed the official White House Christmas cards for President Lyndon B. Johnson from 1965-1967. In gratitude, the White House sent Oster oversize prints of the Christmas cards from those years.

click here to view the Encyclopedia of Cleveland History entry for American Greetings Corp.

From the guide to the American Greetings Corporation Collection, 1965-1967, (Western Reserve Historical Society)

Archival Resources
Role Title Holding Repository
referencedIn [Corporation annual reports. Corporations beginning with the letter A]. Cleveland Public Library, Main Library
referencedIn Sapirstein, Jacob, 1884-1987. Jacob Sapirstein papers, 1913-1987. Western Reserve Historical Society, Research Library
creatorOf American Greetings Corporation Collection, 1965-1967 Western Reserve Historical Society
creatorOf Bielarczyk, Joseph. Valentine collection of Joseph and Charlotte Bielarczyk [graphic] Newberry Library
referencedIn Greeting card samples, 1983. State Historical Society of North Dakota State Archives
Role Title Holding Repository
Relation Name
associatedWith Sapirstein, Jacob, 1884-1987. person
Place Name Admin Code Country
Subject
American Greetings Corporation
Christmas
Johnson, Lyndon B. (Lyndon Baines), 1908-1973
White House (Washington, D.C.)
Occupation
Activity

Corporate Body

Americans

English

Information

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SNAC ID: 2071596