Sun Publishing Company

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Skip Whitson, a long time New Mexico resident was President and Editor-in Chief of Sun Publishing Company and Sun Books.

During the late 1960’s and early 1970’s, The Astral Projection, The Tribal Messenger, and The Old Town Gazette were published by Sun Publishing in Albuquerque, New Mexico. The Astral Projection was the most popular of the three. This tabloid newspaper/magazine was published sporadically from November 1968 - October 1973, with national and international sales and subscriptions. The Tribal Messenger, intended for a more local audience, was published and distributed biweekly from November 1969 – December 1973. It reported news that could not be found in local dailies or on the local radio and TV stations. Whitson published The Old Town Gazette, a tourist newspaper, during the summers of 1971, 1972, and 1973. In 1974, Whitson combined Astral Projection and Tribal Messenger into The Sun and started Sun Publishing to publish books. He eventually gave up the newspaper business, turning his focus to publishing books on meditation and the occult, travel, art, and a series of reprints from 19th Century American magazines, called The Old 100 Years Ago Series . Sun Books/Sun Publishing relocated from Albuquerque to Santa Fe in the mid 1980s. Publication topics expanded to include: American Indians, Astrology, Crystals/Minerals, Earth Changes, General Occult, Healing, Historical, Inspiration/Positive Thinking, Kundalini, Longevity, Oriental, Prophecy, Religions, and Western Mysticism.

As of 2010, Whitson continues to publish and sell self-help, motivational, inspirational, leadership, and recovery books by authors such as James Allen, Orison Swett Marden, Christian D. Larson, Lily L. Allen, Prentice Mulford, Ralph Waldo Trine, Emile Coue, etc. He is currently the owner of Abooksource.com.

From the guide to the Sun Publishing Company records, 1969-1999, (University of New Mexico Center for Southwest Research)

Archival Resources
Role Title Holding Repository
creatorOf Sun Publishing Company records, 1969-1999 The University of New Mexico, University Libraries, Center for SouthwestResearch
Role Title Holding Repository
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associatedWith Sun Publishing Company (N.M.) corporateBody
associatedWith Whitson, Skip person
Place Name Admin Code Country
Subject
Small presses
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Corporate Body

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