J. Walter Thompson Company. Detroit Office.

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The J. Walter Thompson Company (JWT) was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.

From the description of Goldfarb Consultants' Ford research reports, 1974-1988. (Duke University Library). WorldCat record id: 50945747

Archival Resources
Role Title Holding Repository
creatorOf J. Walter Thompson Company. Detroit Office. Goldfarb Consultants' Ford research reports, 1974-1988. Duke University Libraries, Duke University Library; Perkins Library
Role Title Holding Repository
Relation Name
associatedWith Ford Motor Company. corporateBody
associatedWith Goldfarb Consultants. corporateBody
associatedWith John W. Hartman Center for Sales, Advertising & Marketing History. corporateBody
associatedWith J. Walter Thompson Company. corporateBody
associatedWith J. Walter Thompson Company. Detriot Office. corporateBody
Place Name Admin Code Country
United States
Subject
Advertising
Advertising
Advertising
Advertising
Automobiles
Consumer behavior
Ford automobile
Marketing research
Teenage consumers
Women
Women consumers
Occupation
Activity

Corporate Body

Active 1974

Active 1988

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